Have you noticed the new phenomenon in marketing? Brands now take a current event and hijack it to send out their own message. Sometimes it really is a way to just send out a congratulations or acknowledgement to the world, but other times it’s just an easy way to ride the coat tails of a pop culture moment. Case in point: the birth of the royal baby.
Soon after it was announced that Kate Middleton and Prince William had welcomed their baby boy into the world, companies started to tweet out messages of joy (generally with their logo attached), associating their brand with the royal birth. Charmin presented a golden potty, Dominos delivered a royal onesie, and Oreos declared, “Long Live the Cream.”
Some of them are clever, but as Ad Age says, others “are either completely out of place, or a matter of an overzealous social media manager just trying to make sure his or her brand say something.” We’ve collected the best and worst of these royal shout outs. What do you think?