Eating well can challenging for any family, but for a family on a limited income, it’s even more difficult. And given our current economic climate, more and more families are having a harder time putting food on the table, much less making sure that food is nutritious. But Elmo and the gang want to help. And the help is right around the corner.
On Monday, the Sesame Workshop announced their newest project: Food for Thought: Eating Well on a Budget. They’re hoping to make a difference to the one in four children who suffer from “food insecurity,” which means they aren’t consuming food that meets nutritional needs due to financial instability. According to the Sesame Workshop‘s website, 9.6 million of these children are under the age of six.
The plan is to provide such families with free “outreach kits,” which, among other things, will include an educational video that features Sesame Street’s four newest muppets, known simply as “the Superfoods.” The video also features Elmo along with some real-life families who qualify as food insecure.
Award-winning chef Art Smith also makes an appearance on the video. He shows families how to stretch their food dollar and buy locally while still eating healthy. The story featured on the video in the outreach kit will air on Sesame Street on December 8. Check your local listings for time.
Food for Thought is considered to be an extension of the Workshop’s 2004 initiative, Healthy Habits for Life, the aim of which was to teach children and parents that health and well-being are just as important as a child’s development as is learning to read and write.
Gary E. Knell, President and Chief Executive Officer of Sesame Workshop, had this to say about the important project:
“Food for Thought is essential in helping children learn the importance of developing a healthy lifestyle by eating nutritional food despite a low or reduced income and helping them succeed in school…and in life.”
The Merck Company Foundation and UnitedHealthCare partnered up with the Sesame Workshop and helped provide funding.
Sesame Street never ceases to amaze me. They’ve stayed relevant for decades, have oodles of star power, provide top-notch entertainment, and appeal to both kids and their parents. But more importantly, they’re making the world a better place. Food for Thought: Eating Well on a Budget is just the latest example of their genius, marketing savvy, and, best of all, their benevolence.
If you’d like to help spread the word, below I’ve included some press contacts listed on the Sesame Group’s website.
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