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Shiny Object! Socialcam 4.0

Oh, you GUYS. This one is SO MUCH FUN! I won’t lie it’s been around a while, but the 4.0 version addresses a lot of concerns and issues and is really fun and simple.

Socialcam is an app (available for both iPhone and Droid, by the way) that basically allows you to process videos fast and easy with Instagram-ish filters.

Yes, really.

Best of all? This app is FREE.


Socialcam is super easy to use. You open the app, tell it to record, select a filter (you swipe to choose your filter), and then take your video. With just a couple of clicks/taps you can add a title and music, and then boom upload it to your social networks (currently available are Facebook, Twitter, YouTube, Dropbox, Posterous, and Tumblr). Easy peasy. Here’s what it looks like.

The filters are a BLAST. Here’s the acid filter; hilarious, right?

Most of the filters are more tame and include Grunge, Kodak, Action, Bleach, 1970’s, Noire, Rouge, Acid, Vice, and Electronica. I’m partial to the 1970’s one, mostly because I know it will annoy the crap out of people that are already annoyed by filters on Instagram and Hipstamatic and I aim to please.

I expect that Socialcam is going to become my favorite new app. The Next Web lays out why Socialcam is so awesome:

“The real kicker to all of these editing choices? All of the effects are rendered completely live. That means that you can share seconds after you finish shooting. This is incredibly important with video, because there is typically so much fiddling around in multiple apps to get a clip worth sharing. SocialCam eliminates all of that to get the experience of sharing a great looking video as close to that of sharing a still image as possible.”

Give it a try! I promise you won’t be disappointed.

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