I’ll admit it, Tumblr is one of the few new(ish) social media tools that makes me feel a bit like a lumbering dinosaur. Having only moved my blog to WordPress about a year or so ago (from Typepad, OY), I have a hard time imagining why I’d want to start using another blogging platform mostly because I want people to land on my blog, not an offshoot like a Tumblr site.
So I decided to attempt to set my ignorance and prejudice aside and investigate why Tumblr is so important.
Technically, Tumblr is a micro-blogging service, not a full blogging platform. Tumblr mixed up blogging with social media network functionality, and it is far simpler to use than traditional blogging platforms. People can follow a blog on Tumblr and it’s far more visually based than other blog platforms. It’s popular with bloggers that focus on visual elements in their postings, such as Pinterest You are Drunk, and with fashion and design bloggers in particular.
I spoke with the founder of Pinterest You Are Drunk, and asked how well it was working.
I use Tumblr as the primary blogging platform for Pinterest You Are Drunk. Tumblr sites are very minimalist, and so it works for this site since it’s rather simple. I did have to hire a designer to have the template allow for ad space, as most Tumblr sites don’t have room to add content outside of basic Tumblr widgets. I think that some bloggers might find this limiting.
I also asked why Tumblr worked better for Pinterest You Are Drunk.
Being on Tumblr has increased my pageviews significantly because in additional to being a platform, it’s also a social network. With Tumblr you have the advantage of people sharing your work internally, in addition to social media networks like Twitter and Facebook. Tumblr always asks people to subscribe, which means readers are constantly seeing what you are putting out there. I’ve found it to be a younger audience, but it is a great platform for growth.
The founder of Pinterest You Are Drunk is anonymous and not connecting the site to any other blogs, so it’s hard to say if using Tumblr has increased traffic outside of the site.
Interesting enough, Tumblr now has more blogs than WordPress.com (not self-hosted WordPress), and is targeted to actually surpass the term “blog” in Google searches. Younger folks use Tumblr more than any other platform today to blog, and I’ve even seen some site refer to traditional blogs as “antiquated” compared to the simple ease of use with Tumblr.
I’ve seen some bloggers use Tumblr as a place to host their Instagram photos, for instance, which I could see being a fun way to use the site. My husband actually uses it for random thoughts he wants to share, and he’s had some success with it too.
What do you think? Do you use Tumblr now? Will you use it in the future?