Model Kate Moss recently received a load of negative press after being quoted in Women’s Wear Daily saying, “nothing tastes as good as skinny feels.” While a spokesperson for her modeling agency, Storm, said Moss’ words were taken out of context, eating disorder groups pounced. Claiming that this philosophy about food is what drives people to starve themselves, Moss was roundly criticized for being irresponsible and promoting a dangerous lifestyle.
While some may have allowed Moss the benefit of the doubt – after all, we weren’t actually there when she supposedly said those words and magazines are notorious for twisting things up in order to create a buzz – it’s hard to do the same for Snack Factory. In graphic advertisements around New York City, the company is promoting their Pretzel Crisps with the tag line, “You can never be too thin.”
By “you” we assume they mean the pretzel crackers, not the people who eat them. But this double entendre has once again raised the ire of those who fear it sends the wrong message to someone who might be struggling with an eating disorder. Of course you can be too thin. Everybody knows that except someone who suffers from anorexia, right?
It could be worse. Despite the fact that these pretzel crisps are low calorie and have zero fat, they aren’t marketing them as diet food. Or are they? Is this tag line inappropriate and dangerous? Or just a clever play on words?
Image: Pink Sherbet Photography/Flickr
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