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Skinny Pretzels and Anorexia

By sandymaple |

Model Kate Moss recently received a load of negative press after being quoted in Women’s Wear Daily saying, “nothing tastes as good as skinny feels.”  While a spokesperson for her modeling agency, Storm, said Moss’ words were taken out of context, eating disorder groups pounced.  Claiming that this philosophy about food is what drives people to starve themselves, Moss was roundly criticized for being irresponsible and promoting a dangerous lifestyle.

While some may have allowed Moss the benefit of the doubt – after all, we weren’t actually there when she supposedly said those words and magazines are notorious for twisting things up in order to create a buzz – it’s hard to do the same for Snack Factory.   In graphic advertisements around New York City, the company is promoting their Pretzel Crisps with the tag line, “You can never be too thin.”

By “you” we assume they mean the pretzel crackers, not the people who eat them. But this double entendre has once again raised the ire of those who fear it sends the wrong message to someone who might be struggling with an eating disorder.  Of course you can be too thin.  Everybody knows that except someone who suffers from anorexia, right?

It could be worse.  Despite the fact that these pretzel crisps are low calorie and have zero fat, they aren’t marketing them as diet food.  Or are they?  Is this tag line inappropriate and dangerous?  Or just a clever play on words?

Image: Pink Sherbet Photography/Flickr

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0 thoughts on “Skinny Pretzels and Anorexia

  1. Samantha says:

    What bothers me is my inability to find clothes that fit me. I live in a market (Southern California) where slenderness is enforced, in the sort of stores I would like to shop in, by not making “larger” sizes i.e. size 8 and above. The few designers that do deign to go up to a size 12 (god the shame) keep these sizes in the back of the store rather than on the shelves, where they might offend the eyes of their smaller clientele.

  2. Gretchen Powers says:

    You know what, though…it is true that nothing tastes as good as it feels to be a health, yes, light, weight. I’ve been heavier and it sucks. Besides, it’s silly for an ad to “[raise] the ire of those who fear it sends the wrong message to someone who might be struggling with an eating disorder” are we not supposed to show alcohol ads with people having fun drinking because it might throw off an alcoholic? I could go on and on with examples…

  3. Emily says:

    Considering I eat them dipped in Nutella, I think I’m safe. (And I’m roller-skate skinny.)

  4. Manjari says:

    Samantha, I have that problem too. I am a size 10, which at 5’7″ is good enough for me (I am active, have healthy eating habits, etc.). If I try to shop in any of the cute little boutiques in my town I am out of luck. It’s annoying.

  5. Perry says:

    Comments:We appreciate the feedback received from the blog community and are now going in a new direction with our ad campaign. The ironic thing is that our website and Facebook page are all about eating. We talk about pairing our product in different ways for appetizers. We want people to eat. We in no way advocate unhealthy weight loss or want to promote a bad body image. The ads are coming down asap! Thanks again, and our apologies for any offense caused. – Perry at Pretzel Crisps

  6. [...] the current ad campaign promoting Pretzel Crisps in New York City, which sports the copy, “You Can Never Be Too Thin,” is being suspended due to pressure from feminists on the web.  Supermodel Emme, speaking [...]

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