Social Media and the News: Pew's State of Media ReportCecily Kellogg
So, do you think you read more news or less news since rise of popular social media sites such as Facebook and Twitter? I know I definitely consume news. But according to the recent Pew Research Center’s latest State of the Media report, social media is not yet a huge driver of traffic to news site.
But it COULD be.
A major reveal of the study is the incredible rise in the use of phones and tablets when it comes to news consumption. Here’s what the overview of the report has to say.
New research released in this report finds that mobile devices are adding to people’s news consumption, strengthening the lure of traditional news brands and providing a boost to long-form journalism. Eight in ten who get news on smartphones or tablets, for instance, get news on conventional computers as well. People are taking advantage, in other words, of having easier access to news throughout the day in their pocket, on their desks and in their laps.
A big subject of the study is the way social media is impacting how new is reported, such as the fact that Whitney Houston’s death hit Twitter nearly an hour before the AP Newswire. But it isn’t Twitter that’s leading the way when it comes to news, but Facebook.
One thing that isn’t a particular shock is that we now consume our news digitally far and away more than by any more traditional means.
Americans are now fully into the digital era. More than three-quarters of U.S. adults own a laptop or desktop computer. On top of that, 44% now own a smartphone, and tablet ownership is now at 18%, up from just 11% in the summer of 2011. News is a significant part of how people use these devices. Some 51% of smartphone owners use that device to get news, as do 56% of tablet owners. And nearly a quarter of the population, 23%, now gets news on multiple digital devices, according to PEJ research.
You’ll find the full report here. I’m off to scour Twitter for today’s news.