Social Media Clubs: An Amazing Untapped Local Resource


Did you know that it’s highly likely that in your local area there is a local group of like-minded social media addicts that get together multiple times a year to discuss all things social media? Yep. It’s call the Social Media Club, and you probably have one near you.

I started attending my local Social Media Club meetings around three years ago, and for the last two years I’ve actually been a board member (meaning I help to plan and promote our monthly meetings). I had no idea when I attended that first meeting, of course, what a difference SMC would make in my life, but it has. I’ve made contacts, gotten clients, found work, sharpened my speaking chops, and generally learned a great deal about the business of social media.

The Social Media Clubs formed in 2006 to discuss the unique intersection of online life and marketing. Here is what their About Page states about their mission:

Social Media Club’s primary mission is to expand digital media literacy, promote standard technologies, encourage ethical behavior and share best practices. We bring together journalists, publishers, communications professionals, artists, amateur media creators, citizen journalists, teachers, students, tool makers, and other interested collaborators. Essentially the people who create and consume media who have an interest in seeing the ‘media industry’ evolve for everyone’s benefit. We are more than just USERS, we are the reason the tools exist – we are the people who communicate our thoughts and ideas near and far.

This year the national Social Media Club organization achieved non-profit status, so all groups are officially chapters of the national group. This allows the groups some benefits but also means that we are obligated to hold elections, assign leadership roles, and meet other requirements to fall under the Social Media Club umbrella.

At our local club, we’ve covered topics ranging from SEO to legal issues surrounding social media to the FTC regulations and more. Each meeting is a mini-workshop in social media. Of course, your mileage may vary, depending on your local chapter, but there is no doubt that Social Media Clubs are an excellent local resource.

Best of all? If there isn’t yet a group in your area, you can found one. It’s easy to do. Go for it!

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