KitchenAid is known for their family staples, such as their iconic mixer, an item used to bring families together with cookies, cakes and, if you have the appropriate accessory, handmade linguini. But during the presidential debates on Wednesday night one of their social media team (who will likely soon be out of a job), tweeted something that was not so family friendly:
“Obamas gma even knew it was going 2 b bad! ‘She died 3 days b4 he became president,’ ” For a brand like KitchenAid, whose tweets usually consist of such messages like “Have you heard about our new personal coffee maker, available for purchase in mid-October? What do you think?”and “Congrats on the new mixer, ENJOY!!!!!!!!”, this was not the kind of tweet they would usually want sent out to their 24,000 followers.
The tweet was quickly deleted and an apology was posted saying, “Deepest apologies for an irresponsible tweet that is in no way a representation of the brand’s opinion. #nbcpolitics.”
But on the internet, those errors in judgement will last forever. It wasn’t just that the person was making a political statement; the fact that they were taking a jab at the President’s deceased grandma is where it gets tacky and inappropriate.
On Thursday morning at KitchenAid headquarters there will be some pretty heated discussions, and odds are their social media Twitter lackey will be out of a job.
Do you think the person should be forgiven for their lack of judgement or should they not have the kind of job that speak for a family brand like KitchenAid?
Photo Source: KitchenAid