No, not that spam. We’re talking about the electronic kind. You know . . .the solicitations for credit cards, the pleas to help out financially troubled Nigerians, and all the rest of the ridiculous ads and scams that fill up our in-boxes on a daily basis.
Chipotle Mexican Grill is asking that you forward your spam to them as part of their “No Junk” movement. That’s junk as in what’s served in American public school cafeterias. For every 100,000 spam forward to Chipotle at firstname.lastname@example.org, the national ethnic food chain will give $10,000 to The Lunch Box, a program dedicated to providing schools with recipes and other resources to feed children healthy, non-processed food made from scratch with as many local ingredients as possible.
Chipotle, which began the fundraiser last week, plans to sponsor it through August and hopes to receive 500,000 pieces of spam. That number, in turn, will allow the chain to donate $50,000 to The Lunch Box.
Just to remind you of what Chipotle and The Lunch Box are fighting for: USDA guidelines that count French fries as vegetables and fruit jello cups as fruit.
So send away. I just forwarded an offer for affordable Rolex watches. What are you going to send?
Photo: Beau Wade