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# Cracking The Sponsored Post Code: 25 Bloggers Reveal What They Charge

Out of the twenty or so blogging conferences I’ve attended (what?), the most packed rooms are ALWAYS the monetization sessions. We love blogging, and we want to get paid to do it.

One of the most common questions I hear, over and over again, is “How much should I charge for a sponsored post?” This is an almost impossible thing to determine because so many factors go into determining what the market will bear when it comes to sponsored posts.

So I went out and started asking folks to tell me what they charge for sponsored posts. After much begging, pleading, and willingness to keep some folks anonymous, I was able to get a group of 25 bloggers to share what they charge. Along the way, I stumbled across the formula that might be able to help you figure out where to start. Ready?

To determine a potential starting point for sponsored posts do the following math (and please, please, please note this is just a fun way to find a starting point, nothing more generally, it’s best to also consider time and expenses when setting your rate):

# of page views

+ # of twitter followers

÷ page rank #

x \$ .01

÷ 2

= your approximate sponsored post rate.

This formula is just an exercise, and it only reflects what bloggers have told me they GET PAID, not necessarily what they DESERVE to be paid. If you’re a specialized blogger, you can probably go higher. Also, I wouldn’t recommend accepting less than \$25 a post (no matter how small your blog) to start (although I know many that accept \$15 or even \$10). Also, for more influential bloggers, I’d leave off the last step (dividing by 2) for your rate.

So how does your rate stack up with other bloggers? Below 25 bloggers share their sponsored post fees.

DISCLAIMER: The information listed below about the various bloggers do not tell the whole story. I only used three things: pageviews, page rank, and Twitter followers to give you a snapshot of their influence. Please just use this post as a reference, nothing more.

EDIT: Lot of you have been wondering about the divide by page rank, and it’s true it’s a bit arbitrary. Most of the bloggers I tested this formula with had page ranks of five or less, so indeed, if you have a page rank of seven it wouldn’t work (admittedly, the blogger with a page rank higher than six is rare). If you are a higher page rank blogger, simply skip the final step (divide by two), and it will correct. BUT AGAIN, this is approximate, just a guide, not set in stone.

• Milehimama 1 of 24
Milehimama
\$50 a post, \$75 a giveaway
15,000 pageviews/month
Page Rank 4
2100+ Twitter Followers
• Momma Made It Look Easy 2 of 24
Jennifer
\$50 to \$150 for a sponsored post
3,000 pageviews/month
Page Rank 2
1500+ Twitter Followers
• Jessica Gottlieb 3 of 24
Jessica
\$1000 per sponsored post
One million+ pageviews/month
Page rank 5
20,000+ Twitter Follwers
• Jessica Rosenberg 4 of 24
Jessica
\$75 per sponsored post
4,400 pageviews/month
Page Rank 4
7,200+ Twitter followers
• Real Mom Media 5 of 24
Joey Fortman
Sponsored Post per from free babysitting to \$500
19, 000 pageviews/month
Page Rank 4
11,700+ Twitter followers
ALSO 1.2 million radio listeners
• Anonymous Blogger 6 of 24
\$1000+ per sponsored post
850,000+ Pageviews/month
Page Rank 4
12,000+ Twitter Followers
• Colorado Moms 7 of 24
Emily
\$100 per sponsored post
99,000 pageviews/month
Page Rank 3
7,200+ Twitter followers
• Uppercase Woman 8 of 24
Cecily (me!)
\$150+ per sponsored post
40,000+ pageviews/month
Page Rank 4
58,000+ Twitter followers
• Family On Bikes 9 of 24
Family On Bikes
\$500 per sponsored post
50,000+ pageviews/month
Page Rank 5
8,900 Twitter followers
• Anonymous Blogger 10 of 24
\$200-\$400 per sponsored post
250,000 pageviews/month
Page Rank 4
70,000 Twitter followers
• Girlymama 11 of 24
Melissa
\$100 per sponsored post
10,000 pageviews/month
Page Rank 3
2,200+ Twitter followers
• Musings of a Housewife 12 of 24
Jo-Lynne
\$250 per sponsored post
174,000+ pageviews/month
Page Rank 4
5,900+ Twitter followers
• Dada Rocks 13 of 24
Adam
\$500 per sponsored post
170,000 pageviews/month
Page Rank 5
24,000 Twitter followers
• Anonymous Blogger 14 of 24
\$50 - \$200 per sponsored post
25,000 pageviews/month
Page Rank 4
2,500 Twitter followers
• Cutest Kid Ever 15 of 24
Christina
\$25 to \$50 per sponsored post
2,100 pageviews/month
Page Rank 4
3,900+ Twitter followers
• Motherbumper 16 of 24
Kate
\$50 per sponsored post
2,000 pageviews/month
Page Rank 4
4,100 Twitter followers
• All Things Chic 17 of 24
All Things Chic
\$200 per sponsored post
50,000 pageviews/month
Page Rank 3
1,200+ Twitter followers
• Anonymous Blogger 18 of 24
\$400 per sponsored post
55,000 pageviews/month
Page Rank 4
8,400 Twitter followers
• Rock and Drool 19 of 24
Melissa
\$50 per sponsored post
Page Rank 3
Pageviews unknown
4,700+ Twitter followers
• Sandra Foyt 20 of 24
Sandra Foyt
\$100 per sponsored post
18,000 pageviews/month
Page Rank 4
2,900+ Twitter followers
• Selfish Mom 21 of 24
Amy
\$200 per sponsored post
17,000 pageviews/month
Page Rank 4
10,000+ Twitter followers
• Suitcases and Sippy Cups 22 of 24
Jessica
\$150 to \$200 per sponsored post
10,000 pageviews/month
Page Rank 2
1,300+ Twitter followers
• Feels Like Home 23 of 24
Tara
\$150 to \$200 per sponsored post
50,000 pageviews/month
Page Rank 5
8,900+ Twitter followers \$150 to \$200
• Anonymous Blogger 24 of 24
\$200 per sponsored post
180,000 Pageviews/month
Page Rank 5
4,800+ Twitter followers

Article Posted 4 years Ago
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