Out of the twenty or so blogging conferences I’ve attended (what?), the most packed rooms are ALWAYS the monetization sessions. We love blogging, and we want to get paid to do it.
One of the most common questions I hear, over and over again, is “How much should I charge for a sponsored post?” This is an almost impossible thing to determine because so many factors go into determining what the market will bear when it comes to sponsored posts.
So I went out and started asking folks to tell me what they charge for sponsored posts. After much begging, pleading, and willingness to keep some folks anonymous, I was able to get a group of 25 bloggers to share what they charge. Along the way, I stumbled across the formula that might be able to help you figure out where to start. Ready?
To determine a potential starting point for sponsored posts do the following math (and please, please, please note this is just a fun way to find a starting point, nothing more – generally, it’s best to also consider time and expenses when setting your rate):
# of page views
+ # of twitter followers
÷ page rank #
x $ .01
= your approximate sponsored post rate.
This formula is just an exercise, and it only reflects what bloggers have told me they GET PAID, not necessarily what they DESERVE to be paid. If you’re a specialized blogger, you can probably go higher. Also, I wouldn’t recommend accepting less than $25 a post (no matter how small your blog) to start (although I know many that accept $15 or even $10). Also, for more influential bloggers, I’d leave off the last step (dividing by 2) for your rate.
So how does your rate stack up with other bloggers? Below 25 bloggers share their sponsored post fees.
DISCLAIMER: The information listed below about the various bloggers do not tell the whole story. I only used three things: pageviews, page rank, and Twitter followers to give you a snapshot of their influence. Please just use this post as a reference, nothing more.
EDIT: Lot of you have been wondering about the divide by page rank, and it’s true it’s a bit arbitrary. Most of the bloggers I tested this formula with had page ranks of five or less, so indeed, if you have a page rank of seven it wouldn’t work (admittedly, the blogger with a page rank higher than six is rare). If you are a higher page rank blogger, simply skip the final step (divide by two), and it will correct. BUT AGAIN, this is approximate, just a guide, not set in stone.