Loading
Welcome to Babble,
Settings
Sign Out

Get the Babble Newsletter!

Already have an account? .

MENU

Cracking The Sponsored Post Code: 25 Bloggers Reveal What They Charge

Out of the twenty or so blogging conferences I’ve attended (what?), the most packed rooms are ALWAYS the monetization sessions. We love blogging, and we want to get paid to do it.

One of the most common questions I hear, over and over again, is “How much should I charge for a sponsored post?” This is an almost impossible thing to determine because so many factors go into determining what the market will bear when it comes to sponsored posts.

So I went out and started asking folks to tell me what they charge for sponsored posts. After much begging, pleading, and willingness to keep some folks anonymous, I was able to get a group of 25 bloggers to share what they charge. Along the way, I stumbled across the formula that might be able to help you figure out where to start. Ready?

To determine a potential starting point for sponsored posts do the following math (and please, please, please note this is just a fun way to find a starting point, nothing more generally, it’s best to also consider time and expenses when setting your rate):

# of page views

+ # of twitter followers

÷ page rank #

x $ .01

÷ 2

= your approximate sponsored post rate.

This formula is just an exercise, and it only reflects what bloggers have told me they GET PAID, not necessarily what they DESERVE to be paid. If you’re a specialized blogger, you can probably go higher. Also, I wouldn’t recommend accepting less than $25 a post (no matter how small your blog) to start (although I know many that accept $15 or even $10). Also, for more influential bloggers, I’d leave off the last step (dividing by 2) for your rate.

So how does your rate stack up with other bloggers? Below 25 bloggers share their sponsored post fees.

DISCLAIMER: The information listed below about the various bloggers do not tell the whole story. I only used three things: pageviews, page rank, and Twitter followers to give you a snapshot of their influence. Please just use this post as a reference, nothing more.

EDIT: Lot of you have been wondering about the divide by page rank, and it’s true it’s a bit arbitrary. Most of the bloggers I tested this formula with had page ranks of five or less, so indeed, if you have a page rank of seven it wouldn’t work (admittedly, the blogger with a page rank higher than six is rare). If you are a higher page rank blogger, simply skip the final step (divide by two), and it will correct. BUT AGAIN, this is approximate, just a guide, not set in stone.


  • Milehimama 1 of 24
    Milehimama
    Milehimama
    $50 a post, $75 a giveaway
    15,000 pageviews/month
    Page Rank 4
    2100+ Twitter Followers
  • Momma Made It Look Easy 2 of 24
    Momma Made It Look Easy
    Jennifer
    $50 to $150 for a sponsored post
    3,000 pageviews/month
    Page Rank 2
    1500+ Twitter Followers
  • Jessica Gottlieb 3 of 24
    Jessica Gottlieb
    Jessica
    $1000 per sponsored post
    One million+ pageviews/month
    Page rank 5
    20,000+ Twitter Follwers
  • Jessica Rosenberg 4 of 24
    Jessica Rosenberg
    Jessica
    $75 per sponsored post
    4,400 pageviews/month
    Page Rank 4
    7,200+ Twitter followers
  • Real Mom Media 5 of 24
    Real Mom Media
    Joey Fortman
    Sponsored Post per from free babysitting to $500
    19, 000 pageviews/month
    Page Rank 4
    11,700+ Twitter followers
    ALSO 1.2 million radio listeners
  • Anonymous Blogger 6 of 24
    Anonymous Blogger
    $1000+ per sponsored post
    850,000+ Pageviews/month
    Page Rank 4
    12,000+ Twitter Followers
  • Colorado Moms 7 of 24
    Colorado Moms
    Emily
    $100 per sponsored post
    99,000 pageviews/month
    Page Rank 3
    7,200+ Twitter followers
  • Uppercase Woman 8 of 24
    Uppercase Woman
    Cecily (me!)
    $150+ per sponsored post
    40,000+ pageviews/month
    Page Rank 4
    58,000+ Twitter followers
  • Family On Bikes 9 of 24
    Family On Bikes
    Family On Bikes
    $500 per sponsored post
    50,000+ pageviews/month
    Page Rank 5
    8,900 Twitter followers
  • Anonymous Blogger 10 of 24
    Anonymous Blogger
    $200-$400 per sponsored post
    250,000 pageviews/month
    Page Rank 4
    70,000 Twitter followers
  • Girlymama 11 of 24
    Girlymama
    Melissa
    $100 per sponsored post
    10,000 pageviews/month
    Page Rank 3
    2,200+ Twitter followers
  • Musings of a Housewife 12 of 24
    Musings of a Housewife
    Jo-Lynne
    $250 per sponsored post
    174,000+ pageviews/month
    Page Rank 4
    5,900+ Twitter followers
  • Dada Rocks 13 of 24
    Dada Rocks
    Adam
    $500 per sponsored post
    170,000 pageviews/month
    Page Rank 5
    24,000 Twitter followers
  • Anonymous Blogger 14 of 24
    Anonymous Blogger
    $50 - $200 per sponsored post
    25,000 pageviews/month
    Page Rank 4
    2,500 Twitter followers
  • Cutest Kid Ever 15 of 24
    Cutest Kid Ever
    Christina
    $25 to $50 per sponsored post
    2,100 pageviews/month
    Page Rank 4
    3,900+ Twitter followers
  • Motherbumper 16 of 24
    Motherbumper
    Kate
    $50 per sponsored post
    2,000 pageviews/month
    Page Rank 4
    4,100 Twitter followers
  • All Things Chic 17 of 24
    All Things Chic
    All Things Chic
    $200 per sponsored post
    50,000 pageviews/month
    Page Rank 3
    1,200+ Twitter followers
  • Anonymous Blogger 18 of 24
    Anonymous Blogger
    $400 per sponsored post
    55,000 pageviews/month
    Page Rank 4
    8,400 Twitter followers
  • Rock and Drool 19 of 24
    Rock and Drool
    Melissa
    $50 per sponsored post
    Page Rank 3
    Pageviews unknown
    4,700+ Twitter followers
  • Sandra Foyt 20 of 24
    Sandra Foyt
    Sandra Foyt
    $100 per sponsored post
    18,000 pageviews/month
    Page Rank 4
    2,900+ Twitter followers
  • Selfish Mom 21 of 24
    Selfish Mom
    Amy
    $200 per sponsored post
    17,000 pageviews/month
    Page Rank 4
    10,000+ Twitter followers
  • Suitcases and Sippy Cups 22 of 24
    Suitcases and Sippy Cups
    Jessica
    $150 to $200 per sponsored post
    10,000 pageviews/month
    Page Rank 2
    1,300+ Twitter followers
  • Feels Like Home 23 of 24
    Feels Like Home
    Tara
    $150 to $200 per sponsored post
    50,000 pageviews/month
    Page Rank 5
    8,900+ Twitter followers $150 to $200
  • Anonymous Blogger 24 of 24
    Anonymous Blogger
    $200 per sponsored post
    180,000 Pageviews/month
    Page Rank 5
    4,800+ Twitter followers

FacebookTwitterGoogle+TumblrPinterest
Tagged as:

Use a Facebook account to add a comment, subject to Facebook's Terms of Service and Privacy Policy. Your Facebook name, profile photo and other personal information you make public on Facebook (e.g., school, work, current city, age) will appear with your comment. Learn More.

FacebookTwitterGoogle+TumblrPinterest