State of the Blogosphere: Social Media

As I mentioned in part one of my review of the Technorati State of the Blogosphere, social media tools such as Facebook, Twitter, and Google+ have led to a decrease in the frequency of blogging. But what other roles have they played in the blogosphere in the last year? (Yes, Google+ was included in this survey although it was only a few weeks old at the time the survey was done.)


82% of bloggers surveyed are using Twitter, with almost all Professional Full Timers (93%) and Professional Part Timers (91%) using Twitter and having on average over 1,000 followers. Those who use Twitter say they do so to promote their blog (77%), follow friends (60%), and bring interesting links to light (59%). Professional, Corporate, and Entrepreneur bloggers use Twitter to promote themselves professionally.

Let’s go by the numbers. Hobbyist bloggers average around 400 followers, while professional bloggers average about 1400 followers. Full time professional bloggers average around 1600. I found this fascinating because so many of us (okay, not me) worry that our following is too low, and I’d say that the majority of mom bloggers are in the professional blogger territory or much higher.

I also found how bloggers use Twitter to be rather fascinating.


Almost nine out of ten bloggers surveyed (89%) use Facebook. 50% of all bloggers have separate Facebook pages for their blog and for their personal account, a jump from only 34% last year. Among respondents who have only a personal Facebook page, 60% are not linking their page to their blog in any way.

This shocks me that 60% of bloggers don’t link their blogs to their Facebook pages. Here’s how they do use their Facebook pages.

About 50% of bloggers do not have their Twitter and Facebook accounts linked.


Six out of ten bloggers used Google+ at the time of the survey (I’d be curious to see if that number has changed as the bloom has come off the rose, so to speak). So how are folks using Google+?

The study noted that most people don’t have have their Google+ accounts linked to their blogs, but doesn’t mention that the API for Google+ isn’t yet public so they can’t be linked.

Other than the above social networks, the only other two standouts are LinkedIn and YouTube.

Stay tuned for Part Three! See the full report from Technorati here.





Article Posted 4 years Ago
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