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State of the Media: Social Media Report

The latest Nielsen Social Media Report for Q3 2011 is out.

Let’s look at four of the graphics Nielsen provided and discuss some very interesting results!


Facebook still owns the Internet. U.S. users spend more time on Facebook than anywhere else. Facebook is where the eyeballs are online. So what does this mean for bloggers? Make sure Facebook is part of your strategic plan to ‘meet’ new people, network and build your online brand.

Your turn: How will you use Facebook to help your blog reach and personal brand?

The most active Social Network user profile is given as a 18-34 years old woman with a Bachelor’s degree, who earns less than $50,000 per year, lives in New England, is Asian or Pacific Islander.

I see how that conclusion was drawn, but looking closer at the data, it is obvious that there is little difference between most of these user profile breakdowns.

Active Social Media users are influential offline? Well, of course they are!

Active Social Media users are go-getters. They are 60% more likely to spread opinions about products and services, and more likely than the general public to workout at the gym, go to political rallies and go to sporting events. These people are living life and sharing it as it happens!

When analyzing blog traffic one word is important- uniques. Pageviews are great but what marketers really want to know is how many unique people are visiting your site. High uniques equal high reach. Take a look at Tumblr, they almost tripled their number of uniques in the U.S. audience last year.

Tumblr is growing by leaps and bounds because of the ease of the user interface. WordPress can be a maze of hosting, packages, plugins and code, but Tumblr is simple. Users can easily reblog content, find new users to follow, follow hashtags of interest and never worry about what is happening in the HTML wasteland behind the blog.

With the huge uptick of Tumblr’s reach, have you or do you plan to incorporate Tumblr into your Social Media plan?

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