Stella McCartney's New Kids Line: For Babies Who Love Grey

Stella McCartney Kids
From Stella McCartney’s new kids collection.

It’s fashion week in New York City, which serves as a bi-annual reminder to me about how ridiculous the modeling industry is.  Once upon a time, before I had a baby, I – like so many other aspirational New York gals – loved to read fashion rags like Glamour.  I remember pulling a copy out at the OBGYN’s office when I was about 6 months pregnant, and one of the doctors in the practice turned to me and said, “You still read Glamour?  That’ll change in about 3 months.”  I laughed, but I secretly thought, “Ha.  But what you don’t know is that I’ve got a subscription to W.”  I loved gawking at the ridiculous spreads with themes like “back to school” and “at the office” filled with models covered from head-to-toe in peacock feathers and newspaper print, as if that’s what respectable women wear to work.  Why is it that high-fashion models are always jumping mid-air in a concave pose?  And why are you covered in war paint holding a baby?  Are you going to eat the baby, Brunella?  I don’t understand why you’re so angry.

Needless to say, when I read that Stella McCartney is launching her own children’s line, I laughed to myself.  Because that’s exactly what kids need: to look like depressed little members of Sgt. Pepper’s Lonely Hearts Club Band.  “Gee, Mommy, you know what I’d love?  Some more grey t-shirts.  They go great with my developing sense of ennui.”

According to the Cleveland Leader, “The line will launch this November, and will be available in sizes 0 to 12 years.  Prices range from $25 to $195, and will also be available worldwide on her website as well as in Stella McCartney stores.”  I’m assuming $25 will get you a pair of socks, but if the young male model pictured is any indication, those socks will help your kid jump concave-style into mid-air, too.

Photo: Stella McCartney