Of the TV commercials that have been rattling around in my brain since childhood, the one I parrot (and parody) the most with my own kids is from Kool-Aid.
Remember when the punch-maker came up with the great idea of selling little packets containing only the flavor — no sugar. It was doubtless an effort to say them (and Mom!) money. But they advertised it as a way to empower mothers with a little control over the amount of sugar — bad, bad sugar! — their kids were ingesting after a hot day roller-skating or playing on the lawn.
“And I control the amount of sugar he drinks!” the mom explains to another kid’s mom, who nods approvingly. Anything to fend off sugar!
So it’s funny to see …the sellers of sweet stuff to advertise SUGAR, real, natural SUGAR in their products. It’s almost as if sugar will be next to brown rice and spirulina in the health food aisle.
Pepsi Co. launched Pepsi and Mountain Dew Throwback — a throwback because they contain sugar and not high fructose corn syrup. Same with Snapple. Their premium drinks are sweetened with … sugar (so fancy!).
Also joining the sugar-sweetened fun: Log Cabin syrup. Makers have replaced high fructose corn syrup with sugar (or, as they say “natural sugar”) in their “authentic maple tasting syrup.”
Mine isn’t a no-sugar household. I’m also not convinced high fructose corn syrup is the personality alterer some claim. But I am a big, big advocate for cutting back on corn-based products — from the sweeteners to the fuels to even those biodegradable containers that wind up breaking down.
Michael Pollen lays out arguments against corn far better than I can. So I’ll just point you over to his writing for that.
Log Cabin, Pepsi and Snapple are less concerned about environment than with what their customers want and the switch to sugar has everything to do with that. So label readers — rejoice. If you’ve been avoiding HFCS, marketers and food producers are noticing.
What do you think of this new sugar revolution? Do kids drink Kool-Aid anymore?
I can’t find the sanctimonious “sugar control” Kool-Aid commercial, but here’s another one for old time’s sake. (That Kool-Aid pitcher could sure tear shit up!)