Super Bowl Commercials 2011: What's Up With Mini Darth Vader? [Video]

Scary? Not so much.

So it’s that time of year when everyone talks about the upcoming commercials that will be appearing during this Sunday’s Super Bowl telecast. Truth be told? I’m not really into the commercials. Call me crazy, but my main focus is on the game itself.

That doesn’t mean that I fail to understand what a big deal these commercials are. Many of them get discussed before they even air on TV for the first time! One such commercial features a pint-sized Darth Vader wreaking havoc on his household. Or, just walking around pretending to wreak havoc. For even he knows that the dark powers he pretends to have don’t exist. Or do they?

For the first part of the commercial, the answer is a resounding “no.” And the costumed little child seems none too pleased when his majestic poses in front of the family dog, a baby doll, and even the washer / dryer fail to result in any actual majesty.

Yet, when his dad returns home in a VW, the diminutive Dark Lord strikes one final pose in front of the recently abandoned vehicle.

Dad’s obviously on to what’s going on. So he starts his car with the keyless remote from the kitchen, looking through the window with a grin at the sight of his kid freaking out to the reaction brought about by his dark powers.

I heard someone discussing the commercial as if it were a safety issue, the hypothetical “what if” being what if the vehicle somehow was in gear and ran over the child.

I must admit, that part of the commercial is startling. Instinctively, it doesn’t feel right to see a child standing headlight-high directly in front of a car that suddenly turns on. Yet, on cold days, my wife and I start our cars all the time and keep them started while we pile all the kids in. What if one of our cars suddenly jumped into gear during such a time? Wouldn’t my kids be endangered? So why do I continue to do it?

Because I don’t think it is even remotely possible that my car will magically kick into gear.

So I’m skeptical of the safety concern I’ve heard expressed for that very reason. But I’ll let you decide. Watch the clip and see what you think.

Image: Still from VW video

John Cave Osborne’s personal blog.
John Cave Osborne’s book website.

Article Posted 5 years Ago
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