This day has been a long time coming … ever since “Google” became a verb, we’ve all waited for the day when Google leveraged its massive search influence to create an unfair advantage in other business sectors. Isn’t that the point? Oh, it wasn’t about being the best at helping people find what they are searching for?
This week, Google unveiled its latest search update called “Search plus Your World,” which as Jack Menzel, product management director of search explains, allows Google+ members to “search across information that is private and only shared to you, not just the public web.”
Here’s what that translates to: let’s say you do a search for “Disney World Vacation,” you’ll get the Disney World site as well as other travel and vacation resource sites, maps, etc. that you expect from a public search but you’ll also get posts from your friend Jill about her trip to Disne yWorld over winter break, along with her Picasa album titled Disney World — but only if she shared these posts and albums with you.
The next-gen personal social web could be cool or could be a total cluster. #myexperience
The bigger trouble comes in because the “Your World” Google is referring to is not exactly the real world, with all of your connections but rather its own social platform, Google+. Understandably there are some vocal critics, among them Twitter. Twitter representatives are claiming that Tweets and Twitter handles are no longer making the top search results. In a statement this week, Twitter says, “As we’ve seen time and time again, news breaks first on Twitter. We’re concerned that as a result of Google’s changes, finding this information will be much harder for everyone.” #alsogoodpoints
But then the plot thickens.Sarah Kessler writes on Mashable:
Google later implied that Twitter was the one that had stopped the search engine from including Tweets in real-time results. An agreement between the two companies, which gave the search engine access to public tweets, ended in July and was not renewed.
Hmmm … what do you think? How much did you pay attention to Tweets in real-time results anyway? Personally, if I wanted to know what was going on in Twitter, I went to … Twitter. Is integrating Google+ in Google search the fair, or the “right” thing to do?
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