Are you thinking: “What’s all this talk of a blogger media kit? Do I have to have one? What does it even mean?” If so, do not fret, because you are not alone. The good news is that it doesn’t have to be as daunting a task as it sounds.
First things first: what is a blogger media kit and why do you want one? Well, think of a media kit as your personal sales brochure for your professional blogging business. It will provide the PR firms, potential collaborators and clients with the nuts and bolts of why they should work with you. It’s a good idea to have one because it will set you apart from the myriad other bloggers out there by helping you to portray yourself as a professional who is serious about their craft. Also, people love it when you make their jobs easier for them; if a PR firm has the important information about you, your blog, and your business in a succinct and nice-looking package, it will be that much simpler for them to sell you to their clients for a potential campaign or project.
The 5 Essentials You Should Have In Your Kit:
1. Branding. Everything that you put out should reflect the brand that you’ve worked so hard to build. To that end, make sure that your blog’s logo, color scheme, tag line and other elements are included in your kit, starting with the cover page. And contact information! Make sure to include contact information!
2. Elevator Pitch. Describe your blog in an engaging, succinct manner making sure to describe your point of view, niche and raison d’être. Don’t forget to include a short bio about yourself as well and make sure to include something unique! I’ve also seen some kits that include links to popular blog posts that the blogger has written.
3. Audience and Stats. When it comes to working with brands, your value is in your audience. PR firms and other parties are going to want to know all about your audience: who they are (including gender, age, marital and parent status), what they do (career status, education level), what they like (hobbies and interests) — the more information you have about your audience, the better. The same goes for your stats. Of course your monthly blog traffic is key: average monthly unique visitors and pageviews; number of blog subscribers; as well as, number of Twitter followers and Facebook fans. If you have a Klout score, I would add that in there too – the persons reading your kit will want to understand your level of influence.
4. Accolades and Affiliations. Now is not the time to be humble! Sell yourself by sharing the other places that you write for, past campaigns that you worked on, awards you may have received, and conferences that you have presented at. You might also include affiliations to certain blog communities, panels or groups.
5. Rates. Here is where you can be upfront about how much you charge for services like advertising on your blog (i.e. banner ad or buttons), giveaways, product reviews, conference sponsorships and more. If you do brand ambassador campaigns or provide consulting services to companies, you can include hourly rates as well. You should certainly include a line that explains that you are willing to discuss pricing for unique projects.
There are people on both sides of the fence about whether you should make your media kit publicly available or not. My personal preference is to keep it private and have the interested party request more information from me. This allows me to keep tabs on who is interested in my services and also allows me to follow up and build my database of contacts.