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The Blog Is The Heart and Soul Of Social Media

Something I’ve heard a great deal lately (and, frankly, have been struggling with a bit myself) is “I don’t have time to blog.” Or, “It’s been ages since I’ve updated, I’ve been hanging out on Facebook and Twitter too much.” Or — the very worst of all — is “I just don’t have time to read blogs anymore.”

This won’t do.

The truth is, blogging is the foundation of it all. Okay, if you don’t want to call it blogging, that’s fine, but CONTENT is the base of the pyramid that all the rest of social media is perched on, and if you take away content you end up with a tumble of like-buttons and 140-character-piles without a damn thing to support it all.

Without something to link to, it’s really just noise.

Look, I love everything about social media. I really do. You will pry Twitter out of my cold, dead keyboard, and I spend far too much time hanging out in my favorite groups over on Facebook, and I adore catching up with other geeks on Google+, but what I love most of all is sinking into the beautiful words of another blogger and having the fantastic and amazing opportunity to walk in their shoes, just for a moment.

I have wept, celebrated, cheered, and loved my fellow bloggers. I’ve watched their children grow up. I’ve cried over the losses of their parents, their jobs, their spouses, and their babies. I’ve donated money to women I don’t know literally thousands of times over the years I’ve been reading blogs, gladly, because I am invested in their lives. I have come, in my way, to love them.

But personal preferences aside, it’s not just about the awesome stories of women’s lives (although, I’ll confess, I wish it were). Without your blogs — the place that the reviews, the links, and the photos all live — the brands that are buttering our bread will move on. Without a readership, there will be no more pageviews. Without pageviews, well…

So do us all a favor. Close Tweetdeck. Shut down Facebook. Commit to taking a half-hour a day to get old school write on your blog. Or better yet read some blogs. Leave a comment.

Build up the foundation of social media. We could all use it.

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