When I got the email to my inbox this morning, I have to say, I was a little shocked. “The Huffington Post has been acquired by AOL, instantly creating one of the biggest media companies in the world, with global, national, and local reach — combining original reporting, opinion, video, social engagement and community, and leveraged across every platform, including the web, mobile, and tablets.” It was signed by Arianna and the rest of the blog team (I’ve contributed various pieces to the site over the years) and mentioned that Arianna herself “will become editor-in-chief not only of HuffPost but of the newly formed Huffington Post Media Group, which will include all of AOL’s content sites, including Patch, Engadget, TechCrunch, Moviefone, PopEater, MapQuest and Black Voices.”
Other content sites run by AOL include Lemondrop, Urlesque, StyleList, WalletPop, PopEater and ParentDish, to name a few. Arianna wrote about the merger on HuffPo today, saying, “Tim Armstrong (AOL Chairman and CEO)… had something he wanted to discuss with me… We arranged to have lunch at my home in LA later that week…. Tim said he wanted to buy The Huffington Post and put all of AOL’s content under a newly formed Huffington Post Media Group, with me as its president and editor-in-chief.” They quickly drew up a deal and signed it yesterday – at the Super Bowl.
Some might worry that this means AOL’s blogs will be producing super left-leaning content, but according to Arianna, the new Huffington Post Media Group sites will maintain a “commitment to innovative original reporting and beyond-left-and-right commentary.” She says the merger of AOL’s content and The Huffington Post “will have a multiplier effect. Or, as Tim and I have been saying over the last couple of weeks: 1 + 1 = 11.”
What do you think? It’ll be interesting to see how the AOL branded sites grow and change over the next few months. In the meantime, don’t forget to bookmark our breaking news page to see across-the-board Babble viewpoints in real-time on the issues of the day.
Source: Huffington Post