The Hunger Games Eats The MomosphereCecily Kellogg
The movie has been out for a mere five days, and I’ve had to not read roughly 4,321 blogs posts labeled “Hunger Games Review **SPOILER ALERT!** because, GOD KNOWS, I wouldn’t want a review of a movie based on a book I’ve already read to spoil anything.
Admittedly, I would have TOTALLY seen the movie on Monday (not on the weekend, because YE GODS the crowds) if I didn’t have pneumonia even though I must confess that the storyline and the books make me feel vaguely uncomfortable because OMG CHILDREN KILLING EACH OTHER FOR SPORT.
Even though the storyline makes me squirm, I do like that The Hunger Games is sweeping the tween girls off their feet because as a feminist I will totally take adoration of Katniss over Bella in Twilight (although, finally, in the last book/movie of Twilight Bella does kick some ass) and I strongly suspect some archery clubs will be forming at high schools soon.
I do not, however, quite understand the way the themes of the movie have swept some full grown adult women I know. If you go to Pinterest you will be ASTONISHED at the crazy level of crafts, tattoos and fandom behavior going on among adults. Seriously.
My favorite? Bread stenciled with the Mocking Jay symbol. Um, WHAT? Who the f*** stencils bread? Seriously? Although I suppose that it’s better than the tattoos.
What’s most interesting, of course, about the saturation of The Hunger Games in the momosphere is how brilliantly the PR machine behind the movie conducted their social media campaign. So much so, in fact, that Radian6 did a case study about the campaign. Highlights include Facebook pages set up for each district in the story, a tumblr site featuring the fashions of the Capitol, and a twitter account tweeting in character. Apparently, over the weekend of the movie release over three million conversations were generated in social media about the movie.
Of course, some of those conversations generated were about things like Hunger Games themed weddings, because of course, nothing says lasting love like a wedding based on teenagers forced to murder each other. Congrats!
God willing I’ll be well enough to see it soon, and maybe I’ll be less bitter. In the mean time, of course, may the odds be ever in your favor.