The Momosphere Is Growing Up — Or At Least Our Kids AreCecily Kellogg
Today I dropped my daughter off at her first day of kindergarten. It was a tearjerker for both of us. Earlier in the week, I wrote an angst-filled post at my blog about how emotionally overwhelmed I was with the idea of kindergarten, how it felt like I was shoving my perfect, precious snowflake into the massive meat grinder of public school and…
Then I went to my Google Reader, and opened up and read roughly 2,341 posts in exactly the same theme.
My Twitter stream and Facebook friends have all been singing the new school blues, and when I ran an informal survey on Twitter, roughly 95% of the folks responding said that they had a kid in preschool or kindergarten for the first time.
All those babies I’ve read about in the last five years? They have all grown up.
This presents an interesting change to the face of the business of mom blogging. Soon, fewer of the more established bloggers will have kids in diapers, or kids craving preschool-aged toys, or young ones at all. How will this change our relationships with major brands? Of course there will always be new bloggers that join our masses, and brands will be eager to work with them (and some will quickly get popular). But are larger brands of gear and toys meant for older kids paying attention to this aging up?
I’ve spoken with mom bloggers who are the parents of tweens and teenagers who often feel that they are ignored by large brands, possibly because those brands feel they can more easily market directly to the kids. But those of us that now have elementary school kids offer a new marketing opportunity, and I’m eager to see how this will play out.
Of course complicating this issue is the fact that as kids get older, parent bloggers tend to share less openly about their kids. Even at only five my daughter has taken over approving the photos I post of her; friends that have kids approaching the tween years have frequently stopped mentioning their children at all.
I suspect, though, if a new fun gadget or toy is offered as part of a marketing strategy, the kids of mom bloggers will still be willing to participate. Everyone likes fun gadgets.
What do you think? Do you see a sea change in the momosphere/brand relationship, or are we all just going to grow up together?