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The Price of Pink

Consumerist reports today that “girl” toys cost more than “boy” toys, even when the only difference is a splash of pink. Want a box of “girl” blocks? That’ll be an $8.50 surchage for the pastel plastic. Even though there are fewer blocks in the set.

Thanks, patriarchy. That makes me feel all warm and fuzzy inside. It’s nice to know you really value my girls.

What’s going on there?

Maybe not a whole lot. While this story has been bouncing around the blogosphere, it looks like it’s based on one item at Amazon. Maybe Amazon just has a grudge against pink blocks.

On the other hand, I can attest to plenty of examples of this. Girls’ clothes cost more than boys’, and are more flimsy. Girly bicycles and scooters and sidewalk chalk often carry a surcharge for being “fashion” models. I guess those butterfly decals and fistfuls of glitter cost a mint.

Have you noticed a “girl tax” on items you buy for your kids?

Photo: Ryk Neethling

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