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The Return of Blogging?

The other day I wrote about the New Year’s Resolutions of bloggers, and since then I’ve been seeing blogger after blogger talking about shaking off the lure of other social media and returning to the art of blogging.

I’m hearing calls to ignore your stats, and focus on the words instead. About telling the story rather than pushing for “likes.” About going back to being storytellers instead of commodities.

Carol at her blog starts the conversation by talking about the relationship between marketers and bloggers has changed the nature of blogging.

By classifying the blogger and/or their content’s worth and value based on the number of “likes” or “followers” or “Alexa ranking” or “unique readers” and at times rewarding them handsomely so that they connect you with the people you hope are real and potential consumers, you have contributed to turning bloggers into marketing junkies and creating bloggers who live for no other purpose than to churn out numbers. High numbers for the promise of opportunities.

But then she turns it squarely around and lays the blame right back in the lap of bloggers.

You have relinquished your control and your power over your blog to the likes of Twitter and Facebook and Google+. What once used to be the excitement to share a story, even if only one person read it and responded, has turned into an obsession over how many comments you can get. How many readers you can reach. How many people retweet or like or worship you.

In fairness, I think there are, indeed, many bloggers that got into blogging NOT to tell a good story, but to enjoy receiving products and reviewing items. And they have every right to do so.

But I also agree that it’s become a noisy, spam-filled world in the blogosphere (I accept responsibility for my own part in this; I’ve fed my family with many a sponsored post) and the stories, sometimes, get lost.

It’s easy to focus on quantity rather than quality.

Response to Carol’s post was enthusiastic.

What do you think? Should we “take back” blogging? I like how Carol ends her piece.

… between all the better blogs out there competing for attention and marketing money, Facebook trying to figure out how to pay back investors, and Twitter trying to make a profit, all we are left with is the choice to do this for the love of it, and do it well so that others will feel inspired enough to want to read more and feel happy in turn.

All we are left with is going back to when it was about the blog and blogging was good.

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