The "Rise of the Mommy Blogger" Infographic
cecilyk
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This is the graphic they used. Because all mommy bloggers are white, blond, and wear dresses and aprons. Sigh.
You know what the momosphere was missing? AN INFOGRAPHIC. Luckily, H&R Block decided to commission oBizMedia to make one. Because who knows more about mom bloggers than a tax preparation service, right?
Sigh.
The data on the infographic is actually really interesting, but I’m having a really tough time getting past the top image of a blond woman holding a laptop and a baby while wearing a dress with an (insert swear words) APRON. Unless you are a blogger that blogs while wearing an apron. Then I apologize.
Also, I’d personally be very, very happy to never see another mom blogger cartoon figure. I think it’s diminishing to all of use to reduce us to cartoon figures.
But, gripes aside, let’s look at the data, shall we?
There are apparently now 3.9 million mom bloggers in the United States. WOW. That’s amazing, isn’t it? Hard to knock the idea of “community” when together we would make a decent sized city. They claim, though, that only 500 of that 3.9 million have “considerable power and reach.” They also state that 4,500 take “mommy blogging seriously enough to fly to a conference.” We are also slightly more likely to have a college degree and have a median household income of $84,000 a year, and are apparently 37 years old.
The ten bloggers they list as the top ten will come as no surprise, and I’m very glad to see Katherine Stone of Post Partum Progress considered in that number – even though her site is a non-profit support site for women fighting post partum depression, and not a “mommy blog” at all.
Take a look at the infographic below, and hat tip to Mashable for sharing this.
I’m a mom who blogs. I blog about moms. Are you saying you don’t want me in the mommy blogging club, Cecily?
P.S. I think we should all get aprons.
~ Katherine
I forgot to put on my apron today!!! And my dress! And hold my well-swaddled white infant! Oh wait. My kids aren’t white. And I’m in sweats (OK, let’s call them “pajamas”). And I can’t cook. I need my own infographic. ~ Awesome find, Cecily
I’m most entertained by the USB corded mouse that is tangled around the woman’s arm and is not plugged into the laptop. The only way it could have been more accurate is if she had been juggling…
I find it interesting that they count any mom who READS a blog as a “mommy blogger.” And I suppose being 1 out of 4,500 “serious mommy bloggers” is something… Although I get the feeling “oxymoron” is implied…
It still boggles me that these “experts” never bother to consult with an ACTUAL MOM BLOGGER before publishing something like this. Surely one of us would have prodded them to add in an ironing board in the background!
OMG! Everyone in the whole ad it white. It’s so bad, it’s almost awesome. Almost.
My apron has punk patches all over it. Rock on…LOL
How did H&R Block define “mommyblogger” for the purpose of their research? I am a mom and I blog. But I’m not certain I am a mommyblogger.
Also…who wants to do an apron calendar photo shoot at BlogHer this year?
Ah! No apron, no child under 30, no dress and not blond… alas, I will never be a ‘mommy blogger’ But am an unwitting blogger who is nearly 60 years old. Yes I have bifocals, laugh lines, and bags under my eyes, and more than a few extra pounds! My graphic would have me in my bifocals, trying to read the directions for the newest gadget I’m trying out, while trying to wiggle my way into Spanx and dictating as I work in my comfort clothes until I can manage the body shaper! Can you see the graphic of me? OK, so I am caucasian, and at one time had babies but that’s about all I have in common with this lady, or is it? Bloggers, Mommy or other, are all about communicating and sharing our lives with our readers. We share what we love, we share what we hate. We share when we laugh and when we cry. Sometimes we’re exhausted (because bloggers/mommy bloggers all are some of the hardest working women I know!) We wear a lot of hats, often at the same time. And sometimes we wear bodyshapers too! Am I one of the top ten bloggers? Nope! But I’ll work on it, right after I GET INTO THESE SPANX! Nancy @ http://defeatingthesquirrels.blogspot.com and http://theweddingqueen.blogspot.com
How on earth did that mommy blogger manage to get her baby to sleep in one arm while holding her laptop in the other? Answer me that, Biz Media.
I’m new to blogging but it sure looks like i’ll be in good company – that is, lots of other moms. The message I got out of Cecily’s article is mother’s have voices and are proud to say what they think.
Go Girls!
Killara
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