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The Secret to Blog Success

Each one of us has our own definition of blog success. Success for some might include fame, whereas for others it includes a free Dyson, a book deal, or maybe your very own column.

From day one of my blog I defined success as the ability to parlay my passion into a career (but a Dyson, a book deal, and a column would be pretty sweet too).

Every once in a while I get an email from a new blogger asking for my secret to blog success. After my head explodes from someone thinking enough of me to ask, I draft a lovely reply with the unsexy truth: The secret to blog success is hard work.

Quite honestly, there are no shortcuts. No Cliff’s Notes. Zilch. Nada.

While the lives of successful bloggers may seem glamorous, these hard working people spend no less than every waking moment blogging or thinking about blogging. These rock star bloggers work their asses off networking, producing relevant content, and engaging their readership, pausing only long enough to do it all over again.

Every successful blogger has spent years laying the groundwork of their empire. They’ve toiled over formatting, broken their blog at least a dozen times, been bullied online, been scared to hit publish, and earned every reader the old-fashioned way.

Never allow frustration or bitterness to come between you and your blog. Remember the climb is a slow and steady one. For blog success to come any other way would be a damn shame; the climb is what keeps us relatable.

Samuel Goldwyn said it best, “The harder I work, the luckier I get.”

It’s up to all of us to keep up the hard work knowing every day we give to our blog is a day we’re making our own luck.

Do you agree there’s no shortcut to blog success?

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