We’ve talked about the new features StumbleUpon has to offer, and encouraged you all to use it to help build up your blog traffic. But the truth is, some posts will never do as well on StumbleUpon as others. And if you’re going to ask your friends to stumble one of your posts that week, you want it to be a post that has the best chance for success there, right?
So here are five tips for crafting an interesting post that will be more likely to be shared by the StumbleUpon audience.
1. Titles: Make them Clear and Exciting
You have about 3 seconds to catch someone’s eye who hits your post via StumbleUpon. You want your title to be good enough to make them stay 3 more seconds.
2. Skimmable: Can Your Reader Easily Digest the Material
That means paragraph breaks. Lists. Bullet points. Bolded subheadings. Something they can scroll through and quickly grasp the concept, and then bookmark to come back and read in full at a later date. Make it easy for them to move through the page and don’t give them excuse to click away.
And not only must you have an image, but you need to have it near the top of the post where people will see it above the fold. You should consider adding additional pictures because posts with photos are more likely to be thumbs-upped!
When stumblers are just clicking through site after site, what stands out are the images. And the overall blog design as well, so make sure your blog includes the site design must-haves.
4. Evergreen Content Performs Best
Coupons, giveaways and posts with only time-sensitive information like a concert announcement or one-time event, do not do as well on StumbleUpon. Why? Because stumblers may be browsing posts and articles that were first discovered a year or more ago!
If your post won’t be relevant in 6 months, or 6 days, it isn’t a “stumble worthy” post and is something you’d be better off sharing via Twitter, Facebook or Google Plus.
5: Ask for it: Remind Readers to Stumble if They Loved Your Post
This tactic works especially well on posts that have all of the other four points going for them. Great content that is useful, easy-to-read and understand. Eye-catching layout, design and photos. There are always people who will not think to stumble your post unless you ask them, but once you do, they are more than willing to click a quick thumbs-up and boost your traffic a little bit more.
What is your favorite trick for using StumbleUpon? Share it in the comments below!
And don’t forget – if you like this post go ahead and stumble it! People who Stumble this post are 90% more likely to be more awesome than people who don’t. Just sayin’