They Say: Parents Buck the Trend With Names – Sort Of

babynamepromoA study that attempts to explain why baby name popularity waxes and wanes would seem on the surface to be common sense: once a name becomes popular, no one wants it anymore.

It would explain, then, why names go out of fashion. But how do they become the hot ticket to begin with if we’re all so trendy shy?

The study in the journal Topics in Cognitive Science posits parents want the new hot name (sound familiar?), and they cast aside the names on their way out. Still confused? Me too.

Maybe this will help. According to a report in USA Today, the researchers explained, “Parents in the United States are increasingly sensitive to the change in frequency of a name in recent time, such that names that are gaining in popularity are seen as more desirable than those that have fallen in popularity in the recent past.”

They compare it to the stock market. I’d prefer to think in fashion terms – when a name is “so last season,” nobody wants it. But if a name is just taking off, who wouldn’t want to be kicking it in those kicks?

Which way did you go?

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