A company in Colorado is getting ready to market a new line of sodas with a special ingredient: marijuana.
Ostensibly for the medical marijuana community in Colorado and California, these sodas come in an array of brightly colored fruit flavors. They look exactly like the sodas my kids drink for a special treat when we go out to the local bagel shop. With flavors like Watermelon and Strawberry, they probably taste like them too.
Now, I am all for responsible adults enjoying their dope in any form they like in their own homes. Last year I was proud to see my state decriminalize marijuana possession. I’m hoping to see California legalize it for recreational use next month.
Adults are not the target market for candy-flavored sodas. And the thought of some creepy company marketing dope to my kids makes my blood boil.
Does anyone remember Joe Camel? Companies don’t make drugs in cute, kid-friendly packages to entertain the adults who are already hooked. They do it to lure in new users. Young ones.
Pot-laced sodas are practically screaming to be consumed by young teens. They’d be easy to hide, easy to consume with no special equipment, and leave no telltale smells behind.
Marijuana may not be as addictive as nicotine, but it’s still a drug. One that affects your judgment about everything from driving to sex, and often leads to experimenting with other drugs. It’s not a toy. It doesn’t belong in kids’ hands.
For most of my adult life I’ve been content to let the legalization battles wage without paying much attention. It’s just not my fight. But now I find myself hoping marijuana is legalized, and regulated, soon. That’ll make it easier for adults to safely and responsibly enjoy it, and hopefully put a stop to this kind of blatant marketing to kids.
Photo: Dixie Elixirs
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