So, you’ve got a Facebook fan page. You may have even gotten a bunch of folks to “like” the page, too.
So now what?
Not being much of an expert on this myself (er, my last Facebook fan page update was two months ago), I decided to seek out other experts on blogs and on Twitter.
I can sum up the advice pretty easily: don’t spam.
But what does that mean?
-DON’T use your page to just have text link to your posts. There is no point, you will not get more traffic, and people will “hide” you on their FB feed.
-DON’T use your fan page to link ONLY to OTHER people’s posts. We want to interact with you and your posts, not a stream from CNN, Google, and your Google Reader.
-DON’T force people to “like” your page by making it a “term” of your contest or promotion. They will unlike or “hide” your page the moment the contest is over. It also makes you seem like you care more about numbers than actually valuing your fans.
-DON’T complain all the time about not having enough “likes” and make it an excuse as to why you don’t do more with your page. Those 2 fans you have will feel like you don’t appreciate them or their time.
-DON’T use your page to put down others or to set up smear campaigns. Being a bully is not something to be proud of.
Catherine of the blog About Family Fitness also has some smart advice.
I ask my FB fans for suggestions and feedback. I’ve used the Questions feature to ask which of several articles I should write up next. I’ve posted photos and asked fans to tell me which one they like best. I’ve asked for comments and contributions for articles in progress. Once I’ve used this feedback, I share a link to the completed article on FB, noting that it includes contributions from fans. Then if I can, on my main site’s blog or article page, I also note that the page contains feedback from FB fans, and I invite readers to visit my FB page and like it.
I got some similar advice on Twitter.
And this sums it up quite nicely.
What do you think? What have you done that works?