Toms Shoes: One Day Without Shoes - Is it Really Helping Kids or Just a Marketing Ploy?Sunny Chanel
Now if you aren’t familiar with the casual canvas slip-on shoes, this day is supposed to help with that. The ideals of the company come off as very noble. For every pair of shoes you buy, a pair is sent to a child in a developing country, counties where children have never had their own shoes and where they are more likely to get infections and disease without proper protection for their feet. So what is the deal with “One Day Without Shoes” and will is really help shoeless kids in need?
On “One Day Without Shoes”, Toms Shoes are asking that supporters lose their shoes for the day, raising awareness of their mission and start conversations and a call to action. To many it may seem to be just a marketing tool, a way to sell more shoes. But there is more to it. Founder Black Mycoskie stated that, “Giving is what fuels us. Giving is our future. It’s the core of our business and it’s time we celebrate it.” And that’s just what they are doing. The results, the way in which Toms Shoes has made a difference, it’s pretty impressive. In their first “Giving Report” (for 2010), they have reported that they have given over 1,000,000 shoes to children in need all over the world from Haiti to Ethopia to El Salvador to right here in the United States. For them to raise awareness to their goal in order to sell more shoes and therefore provide more free shoes to the children of the world is merely marketing but with a mission and lots and lots of heart.