Top 50 Mompreneurs, 2011
They cook, they clean and, between naptimes, they run kickass companies. For those who run their own mom-centric firms, the responsibilities of motherhood are only half the battle. Babble is running our first ever salute to the top 50 mompreneurs who pull all-nighters, suffer enormous financial set-backs, and balance business and baby every day to make their entrepreneurial dreams come true. Here's how they did it.
- Christina Couch
27 / 50
Aimee Kandrac | What Friends Do
Company: What Friends Do
Location: Indianapolis, Indiana
Children: Daughter, 7, son, 5 â¢ Age: 32
Inspiration: Kandrac’s sister’s best friend was diagnosed with a brain tumor at age 25. “When we realized [her disease] was terminal, we wanted to do everything we could to keep her spirits up,” Kandrac says. “We started celebrating crazy random holidays like National Popcorn Day. People mailed her popcorn from across the country.” Others told Kandrac that people needed what she was doing, so she set up a website to help families and friends coordinate meals and errands for a loved one in crisis.
Perspiration: Kandrac and her mom launched What Friends Do in June of 2007, just before the economy tanked. Kandrac says it was a major struggle to get the company off the ground; she had two kids at home, and her husband was in med school. “I was working late nights after my kids were in bed and there were numerous months where we said, ‘Is it really worth going forward?’” she says. But helping others keeps her motivated. “When I see the struggles our users are going through and how this website is just a tiny crutch in helping them do what they’re doing, I feel like we can do this,” Kandrac says.
Success: Fast forward three years and Kandrac has landed advertisers, allowing What Friends Do to remain free for anyone that needs it. The site now boasts 10,000 daily users.