Top 50 Mompreneurs, 2011
They cook, they clean and, between naptimes, they run kickass companies. For those who run their own mom-centric firms, the responsibilities of motherhood are only half the battle. Babble is running our first ever salute to the top 50 mompreneurs who pull all-nighters, suffer enormous financial set-backs, and balance business and baby every day to make their entrepreneurial dreams come true. Here's how they did it.
- Christina Couch
43 / 50
Lenie Ramos | The Little Twig
Company: The Little Twig
Location: El Segundo, California
Children: Daughter, 2 1/2, son, 4 â¢ Age: 37
Inspiration: “In 2003, I gave my niece a bubble bath set as a gift, not realizing she had yeast infections when she had bubble baths,” Ramos recounts. “That peaked my interest as far as children’s products and natural and organic ingredients. I started making a few things and getting feedback from pediatricians, dermatologists and parents. Our first product line came out in 2005.”
Perspiration: With training as a graphic designer, Ramos says the stress of getting her business off the ground was compounded by the fact that she knew nothing about running a business. “When you’re sleep deprived and don’t have any answers, it’s really hard to face questions about cash flow and inventory and all of these things that you’re not trained in,” Ramos says. “I had to make it a point to surround myself with people who were knowledgeable about starting a business and marketing products. I went to a lot of networking events and started talking to laboratories, chemists, parents, anyone who would give me feedback.”
Success: Little Twig products are now in 1,200 stores nationwide with one percent of all sales and 15 percent of sales on Wednesdays going to different charity organizations.