Top 50 Mompreneurs, 2011
They cook, they clean and, between naptimes, they run kickass companies. For those who run their own mom-centric firms, the responsibilities of motherhood are only half the battle. Babble is running our first ever salute to the top 50 mompreneurs who pull all-nighters, suffer enormous financial set-backs, and balance business and baby every day to make their entrepreneurial dreams come true. Here's how they did it.
- Christina Couch
29 / 50
Marianne Kay | Cleatskins
Location: Encinitas, California
Children: Two sons, 8 and 17, daughter, 15 â¢ Age: 52
Inspiration: “It was actually my husband’s idea,” Kay admits. “We were always chipping away mud from our son’s baseball cleats, trying to figure out a way to make them last longer.” Kay’s husband was diagnosed with Parkinson’s three years prior. Knowing that he would be unable to work for much longer, Kay made it her goal to start a family-run business.
Perspiration: It took four years to develop, test and bring Cleatskins to market. “Everything we had saved and everything we had individually worked for our entire adult lives went into this,” Kay says. “There was a point where we thought, ‘If we don’t sell immediately we may be putting our family in harm’s way.’”
Success: Cleatskins officially hit the market in 2008. The company managed to turn a corner just in time to save the family financially, bringing in first-year sales of around $50,000 with 2010 estimates double that – and 2011 projections double that.