Top 50 Mompreneurs, 2011
They cook, they clean and, between naptimes, they run kickass companies. For those who run their own mom-centric firms, the responsibilities of motherhood are only half the battle. Babble is running our first ever salute to the top 50 mompreneurs who pull all-nighters, suffer enormous financial set-backs, and balance business and baby every day to make their entrepreneurial dreams come true. Here's how they did it.
- Christina Couch
45 / 50
Nora Schultz | Naturally Nora
Company: Naturally Nora
Location: Princeton, New Jersey
Children: Two daughters, 9 and 12 â¢ Age: 40
Inspiration: “Four years ago, when my youngest was in kindergarten, I realized every school function had things filled with Funfetti,” Schultz says. “I read the label and realized that this is really bad. I wanted an alternative and couldn’t find one.”
Perspiration: Schultz started cooking. “Nights, weekends, any time I could,” she says. “Friends would do taste tests, my kids would help … It was such a relief when I moved out of my job and started doing this full-time but as an entrepreneur, you never put it down. You never really stop.” Schultz eventually found the right recipes and launched Naturally Nora in spring of 2008.
Success: Nora’s products are currently available in retailers in 30 states including Whole Foods, Fresh Market and Meijer.