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Top 50 Mompreneurs, 2011

They cook, they clean and, between naptimes, they run kickass companies. For those who run their own mom-centric firms, the responsibilities of motherhood are only half the battle. Babble is running our first ever salute to the top 50 mompreneurs who pull all-nighters, suffer enormous financial set-backs, and balance business and baby every day to make their entrepreneurial dreams come true. Here's how they did it.
- Christina Couch

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Tiffany Krumins | Ava the Elephant

Top 50 Mompreneurs of 2011: Tiffany Krumins Ava the Elephant

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Tiffany’s Rankings

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bright idea
Ava the Elephant, a talking medicine dispenser in the shape of an elephant that makes kids forget their fears about taking medicine.

Company: Ava the Elephant

Location: Atlanta, Georgia

Children: Daughter, 2 ⢠Age: 30

Inspiration: “I worked with special needs kids and children with cancer for years, and I constantly saw a need for something that would take the fear out of medicine,” Krumins says. When she was the nanny for a 3-year-old boy with Down Syndrome who was prone to ear infections, Krumins thought about animals that correspond with an ear infection and developed what came to be her first prototype: an elephant medicine dispenser made out of sponges and cloth that talked, thanks to the voice recorder from a Hallmark card. “It worked like a charm,” Krumins says.

Perspiration: An appearance on the ABC entrepreneur series Shark Tank got Krumin and her product off the ground with a $50,000 investment from real estate mogul Barbara Corcoran. “I thought the judges were going to say ‘Oh, you’re a nanny. Go back to your job,’ but they didn’t,” Krumins says. While she was trying to get her product manufactured, Krumins was diagnosed with thyroid cancer and had to be isolated from her family because of her radiation treatments. “I hit rock bottom,” she says. Krumins questioned whether she wanted to continue with her business, but her own struggle with the disease helped her understand what children with cancer were going through, and that motivated her to bring her idea to fruition.

Success: Ava the Elephant debuted in 7,000 CVS stores across the country this past November.

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12 thoughts on “Top 50 Mompreneurs of 2011

  1. Margaret Wheeler Johnson says:

    These women are amazing. Period.

  2. Sarah Bryden-Brown says:

    In need of inspiration — check out how these ladies mix it all up.

  3. Andrea Van Ness says:

    What an even bigger inspiration to be a part of these great Mompreneurs!

  4. meb077 says:

    The Carissa Rose clothing line is awesome, machine washable at that.

  5. Jada says:

    Why Mompreneurs? There’s no such thing as a dadpreneur? Why the special designation for women?

  6. Samrx says:

    I have been reading a lot off late to grasp more knowledge on this topic, but after reading your article I realized there is a lot more than I read and you are the only one who could make this happen. You are the only one from whom I could get the entire information on the topic. Thanks!!! You are fantastic
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  7. Nicki says:

    these moms make me jealous! i wish i had the energy and motivation to start a company while raising my kids! Kudos to all of them!!

  8. Kelsey Kleiman says:

    I look forward to reading about all of these women!

  9. Ailin Chen says:

    hmmm…..interesting…

  10. Shannah Coningburk says:

    Amazing women!

  11. Nungning says:

    and bagrging about a 30% approval rating???absolutly PATHETICabsolutly PATHETICremember clinton left with a 75% approval ratigread it and weep cons projecting once morebububbububub 30% bububububub 30%absolutly sadBush is back!! 30%

  12. Val says:

    Following from a blog hop! I’m a new foollwer and would love for you to check out my blog and follow back!

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