We’re still in September, but my daughter is already hard at work on her Christmas list for Santa. There a couple drops of yogurt, several misspelled words and a couple doodles on the list, but you know what isn’t on it? Any of the toys on Toys”R”Us’ “Fabulous 2012 Hot Holiday Toy List.” What is included on their roundup?
It’s an interesting mix for girls and boys of various ages. The list includes such items as LEGO Ninjago Epic Dragon Battle, One Direction Collector Dolls, Fisher-Price Jack and the Never Land Pirates Musical Pirate Ship, the new Furby, and Toys”R”Us’ own Tabeo – the toy tablet (think iPad junior).
My daughter’s Christmas list (which is still a work in progress) consists of a magic kit, a doll bed, roller skates and a wheelchair for her American Girl Doll. She has not fallen victim to the “hey kid, these are the toys you are supposed to want” pitch…yet. I’m hoping that it isn’t a case of “it’s just a matter of time,” before she asks for what the marketers and toy sellers want her to ask for. At the age of six, she has her own independent wants and “needs,” although she doesn’t “need” any of these items.
With these “hot toys” lists, it seems toy sellers are attempting to dictate what kids should be begging and yearning for. As our own Meredith Carroll said about Toys “R” Us’ list and their “reservation system”:
“If there were ever an excellent example of creating false demand by using smoke and mirrors, this has to be it. Creating a list of toys available only in their stores, telling you they’re HOT HOT HOT, and then ensuring you shop super early in order to get one for your kids? Clearly they think there are enough suckers out there who will believe them, which in turn has the potential to fulfill the Toys “R” Us prophecy by making some of the toys on the list hot, or at least not readily available, before November, which is when more parents are likely to start shopping for the holidays and will want those toys that Toys “R” Us will say are in danger of being sold out.”
I have to agree with Meredith. I feel like we are being told what our kids will want without the kids telling us what THEY think is hot. Looking at the list, I don’t see anything that my kid would immediately add to her own list. Check out their “Fabulous 15” list: do you think your kid will be begging for any of these? If so, what?
Photo Source: Toys “R” Us
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