Justin Bieber is not only a famous teen pop sensation. He is also a teenage boy. And as such, he no doubt smells like a teenage boy. Perhaps that’s what gave the 16-year-old the incentive to create his own fragrance.
Called “My World,” the new fragrance is far from a traditional perfume or cologne, according to WWD.
First off, it’s unisex. Secondly, rather than be distributed in a glass perfume bottle, instead the fragrance will be sold on wristbands and dog tags which are infused with the scent.
The new scent will be introduced in Wal-Mart stores on Black Friday a.k.a. the day after Thanksgiving. Bieber recently introduced his own line of nail polish, which will also be sold at Wal-Mart.
What sort of scents does the teen pop star prefer? On girls, he said he likes Britney Spears perfume because “it smells good.”
He would also like to design his own shoes. “I just like to try new things,” he told WWD.
Meanwhile, the fragrance is apparently embedded into a patented resin technology designed to hold the scent for at least one year, according to WWD.
“The promise of a Bieber-annointed scent is enough to prompt his followers to shed their Silly Bandz — which, incidentally, are available in Justin Bieber shapes — for good,” predicts WWD.
The collection includes four designs: Icon, Energy, Tour and Web, priced at $10 apiece.
Do you think your tween will go wild for it?