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Unequal Technology: Michael Vick = Role Model

Michael Vick mug shot

Can someone worthy of a mug shot also be worthy of endorsement dollars?

Do you teach your children about the importance of forgiveness? That everyone deserves a second chance? In that case, will your family stand in line to purchase anything by Unequal Technologies knowing that a man convicted of running a brutal dogfighting ring out of his house is its new celebrity spokesman?

Philadelphia Eagles quarterback Michael Vick is the face of a company that manufactures and markets shock-absorbing sports equipment and footwear, which almost seem an apt brand for a shock jock. It’s Vick’s first endorsement deal since being reinstated to the NFL following an 18-month prison term

“We’re real excited about it,” Unequal chief Rob Vito told the New York Daily News. “Michael is good people. He paid his dues. President Obama reached out to him. He deserves an opportunity. This is what makes America so great. He’s moved forward. He’s a whole other person.”

Before his fall from grace, Vick appeared in ads for Nike, Coca-Cola and Powerade, among others A-list brands. Since he rejoined the NFL, he’s given speeches nationwide apologizing for his crimes and President Obama even called the owner of the Philadelphia Eagles to say he thought the decision to give Vick another shot in the big leagues sent a positive message.

But is the presidential seal of approval enough for you? Does there come a time when you just get sick of trying to explain to your kids about the failings of major league athletes. While, yes, it’s a parent’s job to be a role model to their kids, that doesn’t stop millions of them from idolizing sports stars and celebrities for their larger-than-life achievements and portrayals. But between Kobe Bryant, Tiger Woods, Alex Rodriguez and Brett Favre, to name a few, can you really get behind a product that gets behind a man with such public and embarrassing transgressions? Is it all about the second chance, no matter what? Or are there other companies who sell equally good shock absorbent products that are not endorsed by someone with the taint of bad news?

Will your family buy anything being sold by Michael Vick?

Image: Creative Commons

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