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Using About.me to Market Your Personal Brand

It’s undeniable that social media moms are a force to be reckoned with.  Not only are we shaping conversations and building communities, but we are establishing personal brands and launching our own businesses.  Look anywhere these days – conferences, webinars, eBooks, blogs – and the buzzword of 2011 is definitely “Branding.”  Because social media is so accessible, everyone with an Internet connection can have an online presence; one of the keys to being successful is to build your personal or business brand.  Step number 1 of building your brand is to create a professional and impressive online presence. This may sound like a daunting task, but it doesn’t have to be!

Enter About.me.  This FREE tool lets you “quickly build simple and visually elegant splash pages that point visitors to your content from around the web.”  It’s your very own personal vanity page and online business card. Here are 3 reasons to consider creating an About.me profile:

Streamline Your Web Presence.  If you’re reading this, you probably have a blog, a Facebook page, a Twitter profile and more.  Not only can it be a mouthful to share all of these profile with new acquaintances, but it’s tough to fit them all on a business card. Having an About.me profile page allows you to refer business contacts and colleagues to one central place from which they can access all of your profiles from ’round the Web.  There’s also an “Email Me” button for people to contact you (About.Me routes the message to the email account you used to setup your profile). Your URL would be: http://About.me/YOURNAME

Create a Professional-looking Site for Free.  The designers of About.me clearly understand the importance of aesthetics when it comes to making a lasting impression.  Their templates are clean, vibrant and easy to customize.  All you need is a high-resolution photo of yourself and you’re off to the races.

Enjoy Fringe Benefits.  About.me provides a dashboard with stats on visitors, social media reach, and more.  They’re also partnering with other companies, such as Moo Cards (allowing you to turn your About.me page into paper business cards) and Klout (allowing you to track your influence) all from your About.me profile.  Additional perks and integrations are no doubt in the pipeline.

If you’re looking for a cost-effective and sleek way to showcase your professional side, About.me is worth checking out. At the very least, snap up your brand or business name and URL on the site just in case you decide to use it down the road.

All about about.me from about.me on Vimeo.

 

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