After a week of writing about blogging for money, I wanted to shed light on the flip side: blogging for social good. It’s becoming increasingly popular – and rightfully so – and is a testament to the power of social media as a vehicle to relay a message that rallies the masses and mobilizes communities with an end goal of societal good. In a blogging climate of “monetization, monetization, monetization” and “branding, branding, branding” and “sponsored this, sponsored that” it’s refreshing to remember that the blogging community is neither self-centered nor one-dimensional.
Take a gander at the following examples:
Mommy Niri Cares. Niri’s site is devoted to: “Stories of struggle and strength: interviews with amazing folks in our community doing fabulous work in our society; news on what’s happening for everything from Autism, Cancer, Hunger, Education and more; brands and how they are supporting social causes in your neighborhood. There is so much more amazing things to come from this launch, including online efforts to strengthen non-profit organizations social media strength and offline efforts to get part of making a difference right in our very own community.”
ONE MOMS. Last week, ONE joined 10 bloggers who made their way through Kenya “to see what life is really like for moms in the developing world. Follow along and check their progress at http://one.org/us/actnow/moms. ONE is a grassroots advocacy and campaigning organization that fights extreme poverty and preventable disease, particularly in Africa, by raising public awareness and pressuring political leaders to support smart and effective policies and programs that are saving lives, helping to put kids in school and improving futures. Cofounded by Bono and other campaigners, ONE is nonpartisan and works closely with African activists and policy makers.”
Bloganthropy. According to Debbie, Candance and their Board: “Bloganthropy combines the power of social media with the resources of corporate giving. Our goal is to connect companies and bloggers in order to make the world a better place. Blending social media and philanthropy is nothing new. There are so many instances of Twitter users and bloggers joining together to raise money or to help someone in need. Bloganthropy, a non-profit organization, aims to help these efforts by connecting social media users with corporate giving and PR departments.”
The Fabulous Giver. Karyn says: “The Fabulous Giver exists for three purposes: to share fun and stylish ways to give back, to share my personal journey to live a charitable lifestyle (KB’s Journey), and to promote great causes.”
Rock the Red Pump Campaign. Each year, Luvvie and Karyn as bloggers to “Rock the Red Pump” badge on their sidebars or above their headers to represent the strength and courage of women fighting HIV/AIDS or affected by the disease both directly and indirectly.
Room Service Atlanta. Erika and her team came up with the “idea to combine their love for design with their commitment to serve others, and thus Room Service was born. In April 2011, Room Service Atlanta provided and installed home interiors for Nicholas House, Inc. Assisting families in making the transition from homelessness to self-sufficiency… As designers, bloggers, and social media enthusiasts, we hope to engage our extended networks to positively impact the lives of those less fortunate than ourselves. We consider it a blessing to wake up everyday and pursue a life in design and are excited to share our love of design with others. By reaching out to our fellow designers & vendors we hope to not only make new connections, but to also foster a more tangible spirit of giving.”
Moms Clean Air Force. In the words of Dominique and her team: “Moms are joining together to fight for our kids’ right to clean air. The health of future generations is at stake. We want to change that. Moms have passion and power — an unbeatable combination — as we’ve seen in all the mom blogs. Now we have to harness that strength to fight back against polluters. We’re asking Moms to join together, to come out in strength for our kids’ right to clean air — just as our parents fought for us, forty years ago, when the Clean Air Act was first passed.”
These few examples are just a a glimpse into the good works and movements that are taking place across the blogosphere and beyond. I’m proud to be a part of such a compassionate and outspoken community.