With the ever shifting landscape of social media, some critics continue to predict the demise of “Mommy Bloggers.” But are professional mom bloggers in any danger of losing their value and power in social media?
No one needs to explain the power of relationship building, storytelling, and community to a mom. It is how women have always functioned — from old school village to new.
So, when women exploded in the blogosphere, and mom bloggers revealed they could weave inspiration and information through their online storytelling, creating an irresistible platform for marketers, the world began to take notice.
The demeaning questions began: Who are these mommy bloggers — and could they really be worthy of marketing dollars and attention? Surely, they are merely a fading trend. How long can someone ramble on about diapers and dirty dishes?
But at the same time as we were discredited, companies continued to increase their dependence on mom bloggers to accomplish their social media marketing goals.
As marketers grew weary of the limitations of banner ads, mom bloggers like myself were using customized integrated marketing campaigns that brought the advertisers off the side bar and into the community, joining the discussions.
Mom bloggers have been leaders in the blogosphere, early adopters and creating change. The birth of new social media platforms has not weakened our blogs and reach. Instead, we have embraced the new platforms and they have increased our value.
As Cecily Kellogg discussed in a recent post here at MomCrunch, “Moms Are The Real Economic Power, And They Are Online,” Edison Research recently completed a survey called Moms and Media: 2011 and the results are stunning. While Edison Research has been tracking social media statistics for over five years, and they knew women were more likely to be online, even they were surprised by some elements of the study.
Tom Webster, author of the blog Brand Savant and Vice President of Strategy at Edison Research explains, “…Social-savvy Moms are important not only because they create and share content, but also because they are listening…So, it’s easy to see why so many brands are talking to Moms: they listen.”
And yet, some still try to project an end to our influence, an end to our relevance! What will happen when their children grow up? What will happen when advertisers tire of sponsored posts and ambassadorships? What will happen when companies no longer need social media consultants?
In response to such questions, I use the very mom bloggers who helped build the blogosphere, who shaped the social media landscape, as the reason why we professional mom bloggers are in no danger of losing our livelihoods.
For those of us who are making our living online as professional bloggers, the fact that social media is evolving is NOT a threat! We have grown because we know how to recognize and benefit from the evolution that IS social media.
Change is part of the game. If we didn’t know how to deal with change, we wouldn’t be where we are.
As professional mom bloggers, we have diversified revenue streams. We are not wholly dependent on one aspect of our businesses. (And we write about a lot more than the trials of early parenthood!)
I have always said that as bloggers we will not earn our income exactly the same this year as we did last. We can’t sit back and count on the past to repeat itself. But that doesn’t mean our income is over — we are not one trick ponies! For those who can’t succeed within changing trends, then yes, there may be some troubled times.
But, I would make the case that those of us who are working as professional mom bloggers were smart enough to get to where we are in the first place, and we will be smart enough to be where we need to be in the future.
Mom bloggers are not in danger because social media is evolving — mom bloggers are successful because it is evolving and we know how to work it!