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Wal-Mart Promotes Old-Fashioned Parenting Roles

50s-familyJezebel has alerted me to a troubling trend in Wal-Mart advertisements. It’s not exactly new news that Wal-Mart is not a progressive company, but this is still a pretty shameless ad campaign for the 21st Century.

So, what do the following two ads have in common?

No, I’m not talking about the fact that both of these dorm rooms like they were colored in by a six-year-old with a brand new box of crayons, though that is indeed a striking similarity.

More importantly, where are the dads? According to Jezebel, Wal-Mart has a third ad that depicts–you guessed it–a mother buying all of her son’s college furnishings.

Come on, Wal-Mart, in three commercials, you couldn’t at least have a dad carrying a fridge or unrolling a rug? It also weirds me out how the two freshman guys at the end of the second commercial compare photos of their moms–again, no hint of any paternal connection.

Either a lot of single mothers shop at Wal-Mart, or Wal-Mart is a big fan of the strong, silent type–the kind of dad who gives his kid a firm pat on the back before letting Mom tearfully get him settled in his new school.

But didn’t that brand of parenting become unpopular circa 1959?

Image: bearlyedible.com

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