Search
Explore

Want To Buy Right From The TV? Paypal Partners With Tivo and Comcast To Make It Possible

See a commercial for something you simply must have? Well, TIVO has paired with Paypal to make it possible with just a click of the remote. And this might not be the only service that offers this apparently, Paypal is in talks with Comcast as well.

Of course, Apple has offered click-to-buy products on Apple TV for a while  — but only for Apple products.

According to Paypal, consumers have wanted this for some time. On the Paypal blog, they discussed the research they’ve done on this issue.

According to a survey conducted by PayPal in October 2011, half of TV subscribers (49%) show an interest in purchasing goods and services linked to the content they’re watching on TV, either directly from their television through their remote control, or on a companion device (smartphone or tablet). … Furthermore, according to research done by Nielsen, consumers who watch traditional television are engaged approximately 5.1 hours a day, whereas consumers who surf the Internet are engaged less than an hour a day. Obviously this is a captive audience and one interested in the promise of t-commerce and it’s something we’re ready to deliver.

Are you likely to buy directly from the TV? Will “click-to-buy” t-commerce be a good thing? I’m already thinking about how to lock up my television remote so my daughter doesn’t buy everything she sees on TV…

Article Posted 3 years Ago
share this article
facebook twitter tumblr pinterest
See Comments
what do you think?
share this article
facebook twitter tumblr pinterest
See Comments
what do you think?
what do you think?
close comments
Subscribe to the
Newsletter
Welcome to
Settings
Sign Out
Follow us on
Social