Kred, the latest entreé into the influencing measurement game, has created a new and rather revolutionary product that claims to be able to TRULY find social media influencers: the PeopleBrowser Kred API.
First, you might be wondering how, exactly, Kred differs from Klout, the most well known of the influence measuring services. Kred gives two scores; the first is your “influence”, and is a score of 1 to 1000. The second is your “outreach” and is a score of 1 to 12. I won’t lie; I really like my Kred score (894/9) more thank my Klout (68) or my PeerIndex (60). But the biggest difference with Kred is in it’s transparecy: they explain EXACTLY how they arrive at your score, which of course Klout does not.
So you can understand the excitement about the PeopleBrowser service.
The PeopleBrowser has access to ALL Twitter data since 2008, and public Facebook posts since 2010. They use this data to help their marketing customers identify people via keywords, bio, location, hashtags, or communities. According to their press release:
The PeopleBrowsr Kred API allows marketers and others to find influential people based on PeopleBrowsr’s Datamine of hundreds of billions of social media conversations from the full Twitter firehose since 2008, public Facebook posts, 40 million blogs and forums, and other sources. The data is indexed and filtered to allow discovery of people discussing any topic by their keywords, hashtags, bio, interactions, location or community. User influence is scored with Kred, PeopleBrowsr’s exclusive measure for finding influential people in communities connected by common interests.
Not having a spare $500 to drop on the service, I can’t really get inside and get a good look, but luckily MediaBistro did get a chance to do so, and their review is pretty great.
…it’s not surprising that one of PeopleBrowsr’s offerings is called the “Playground” because it truly is a playground not only for developers but for social savvy marketers. And even those who aren’t very savvy about this sort of thing will find the site to be delightfully intuitive to navigate.
It looks like an amazing service, and I expect that brands will be paying a LOT more attention to Kred now. So what’s your Kred?