Brilliant and thoughtful.
WestJet wins Christmas capitalism this year.
Here’s how it went down: the company set up screens where passengers could check-in, talk to a live Santa and tell him what they want for Christmas.
But, it wasn’t just Santa who was making lists. Dozens of WestJet Shoppers were taking notes and rushed to pick up everyone’s Christmas wishes. When the flights landed in Calgary and the passengers hustled to baggage claim, it wasn’t their luggage that came rumbling down the carousel.
Watch the magic unfold in the video below.
You’ve got to admit, it’s a brilliant PR move that will make people a whole lot more likely to book with WestJet in the future. Public relations strategery aside, it’s nice to see an airline orchestrating such a thoughtful operation for so many families flying during the stressful holidays. So… Delta? U.S. Airways? Whatcha got? As one HuffPo commenter notes, “If an airline from the US did something like this, each present would have a bill attached to it for the $25 baggage fee.”
It would be funny if it didn’t ring so true.
Important note: if you ever encounter a Santa taking requests at the airport, ask for a new car. I’m thinking the guy who requested “socks and underwear” is kicking himself pretty hard right now.
Merry Christmas to all, and to all a good flight!
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