The Old Boys at Augusta National Golf Club have a serious decision to make. Stick with sex? Or go for the money?
But one of their traditions is about to be broken.
For more than 80 years, Augusta National has been ‘men only’. Women have railed and rallied, they have fought for what they see as their right to be included and complained loudly. But nothing has changed. Honestly, in my mind, it is like a grown- up fraternity… I don’t really WANT to belong. If they want their boys club, they can have it.
But, if that’s the case, OWN it. Stop saying it is a ‘private matter’. Just admit you want it to remain ‘men only’.
So, here we are at the Master’s. And the Master’s has sponsors. And one of those sponsors is IBM. Augusta has a tradition of always inviting the heads of the major sponsors to join the club. But IBM’s new CEO is a *whispers* woman. Ruh-roh. You see the problem? So, which tradition do they break? Do they *gasp* break with that men-only thing and invite a woman to wear the precious green jacket? (therby choosing the money) OR do they break with the tradition of honoring the sponsors and refuse to invite IBM CEO Ginni Rometty? (going for the sex) (P.S. Rometty does play golf)
Augusta’s Chairman poorly dodged reporter’s questions about the topic.
What should Augusta do? Though the Masters are underway, at the time of this writing, Rometty still had not been invited to join.
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