What's Your Elevator Pitch?

This week I’m heading to Atlanta for the Grande Finale of the Spark & Hustle national tour.  The conference, founded by Tory Johnson of Women for Hire, is for women small business owners and entrepreneurs and I’ve heard nothing but great things about it.  Since I’ve been at a crossroads for some time about what my next move is for my personal brand, and I just recently had my “AHA!” moment of how to turn my passion into a profitable business, I felt that the timing of this conference was perfect.  Here’s a description of what to expect at Spark & Hustle from their website:

With its singular focus on growing your bottom line, Spark & Hustle is so much more than a conference: it’s a powerful incubator for your ideas and income streams waiting to be hatched, an impressive support system giving you the accountability (and kick in the pants) you may be looking for, an ongoing networking opportunity as you sit shoulder-to-shoulder with determined women, and – of course – a cash catalyst for those really ready to turn a serious PROFIT…

Sign me up! Today conference attendees received an email with tips on how to prep for the event.  One of the most important was the advice to prepare a 30-Second Pitch about our businesses. I thought that this was such great advice given that at so many of these conferences, people are unprepared to share their business pitch in an effective, succinct and interesting way.  You never get a second chance to make a first impression, right?  And while you may think that you can describe your business, there’s nothing like putting pen to paper (or fingers to keyboard) to make sure that your pitch is airtight.

The Elements of Your Pitch:

1)    WHAT do you do (or sell)?
2)    WHO do you serve?
3)    HOW do you (or your product/service) help your target market?
4)    HOW are you different?

Once you’ve answered these questions, go back and rework your answers until you come up with a memorable pitch. Practice in the mirror on or your teenager/partner/grocery store cashier until you’ve got it down pat. You’ll be glad that you did!

Ready to develop yours? Check out these 12 tips from BusinessWeek for Crafting An Effective Elevator Pitch.

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