Have you ever wondered what time of day is the best time to promote your stuff on Twitter? What about Facebook? If you’re using social media to promote your stuff, it’s likely that you’ve tried to figure out the magic formula to get the most bang for your social media buck.
Plenty has been written about what time of day = the most eyes on your content. I’ve tried to sort through it all and figure out the best times for you. Ready?
First up, blogging. According to Jason Falls over at Social Media Explorer, by far the best day to post is on a Monday. 43% of pageviews viewed happen on Mondays. Tuesdays and Wednesdays do pretty well with 28 and 24%, but Thursdays only gets 5% of the pageviews of the week. Apparently, no one reads anything on Fridays.
Next up, Facebook. Social Times last year suggested that the best day to post on Facebook is on Saturdays, and that the best time is Noon, Eastern Standard Time. But in an article published by Mashable yesterday (admittedly, a year later, and a lot can change in a year in social media), Wednesday is now the best day and between 1 and 4pm Eastern Standard Time.
So what about Twitter? I remember Jason Falls telling me at a conference that the best time was 9:30am Eastern Standard Time, according to his personal data. But according to the article from Mashable – which uses data from the link shorting service bit.ly – the best time is actually between 1PM and 3PM, Eastern Time, on a Monday.
Interestingly, according to Bit.ly, Tumblr offers and entirely different pattern of higher traffic in the evenings, particularly on Fridays.
Sadly, there doesn’t seem to be data yet from Pinterest about the best time to pin.
Personally, while I’ll definitely take note of these best times to post, one thing I’ve learned over the years is this: if you don’t have good content behind the links, it doesn’t matter WHEN you post them.