Did you hear that Mickey Mouse was being re-imagined? Or, considering this is Disney we’re talking about, I guess that would be re-imagineered. But the idea is the same: Mickey Mouse is getting some Botox.
According to this article from the New York Times a few months ago, Mickey’s facelift will also include a personality tweak that will make him “cantankerous and cunning” in a new video game, and I’m only guessing this will be part of the larger personality revamp showing up online, at the theme parks, on stickers, backpacks, lunchboxes and any other places Disney characters appear — which is to say, everywhere.
But is Disney going too far?
Check out Paul Rudnick’s recently uncovered “memo” at The New Yorker from the Disney board of directors to the video game developers. Apparently the board wants Mickey to be a little more edgy in the video game.
For instance, some suggestions from the board include:
—When Mickey is shown starving to death after the nuclear disaster, and he eats Porky Pig, we feel that Porky should still be alive when his feet are removed.
—We love the bit when Mickey and Minnie take their seventy-eight children on a family outing, swarming over the subway tracks. But let’s have the kids crack up laughing as they watch their drunken dad try to proposition an empty wallet.
Hmmm, something tells me this new video game might not get an “E for everyone” rating. And that Disney is stepping into cultural quicksand by tinkering with beloved childhood characters.
Don’t remember the great Q-Bert facelift of 1999? Exactly.
Make sure you read all the Mickey “tweaks.”
– Mike @ Cry It Out!