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When Is It Time to Hire a Staff for Your Blog or Business?

Image Credit: Simon Howden

{Can you tell that writing on MomCrunch is a form of catharsis for me?} As moms, we are naturally wired to be hyper-capable, hard-working and reluctant to ask for help.  Those of us who work as entrepreneurs in social media and the blogosphere (or in any other field for that matter), are likely juggling running our business from top to bottom, all by ourselves.  After all, our blogs started off as a place to share baby updates with extended family or to wax poetic about our love for baking, scrapbooking, reading, [fill in the blank].  And then something funny happened on the way to the blog conference – somewhere along the way, our hobby blog turned into an honest-to-goodness…business.

From managing our social media presence to handling the accounting to fielding a mind-boggling amount of email to consulting on projects to actually writing, editing, scheduling blog posts to getting our books published to hosting our events – we are probably each doing the work of 10 different professionals.  I can think of several hats that we probably each wear:

  • Social Media Manager
  • Publicist
  • Administrative Assistant
  • Legal Department
  • Market Researcher
  • Accountant/Bookkeeper
  • Event Planner
  • Salesperson
  • PR rep
  • Business Development Consultant
  • Creative Department
  • Writer(!)
  • I could go on.

There is a sense of satisfaction in this – the feeling of being a one-woman show – but when is it time to hire help?  Some clues to look for are:

You Have More Business Than You Can Handle.  If this is the case – hooray for you! This is an ideal situation for taking the leap to hire help and, by the sounds of things, you should be able to handle the financial commitments that hiring a staff person requires.

On the flipside, you may be ready to seek assistance if…

You Need to Free Up Your Time to Generate More Business. Maybe you’re spending all of your days wading through paperwork and managing your calendar.  This part of the job needs to be done, but if it’s at the expense of you being able to keep up with existing business or generating more, then a second pair of hands might be in order.

The beauty of the Internet means that multiple options are available to you; jumping into hiring an employee may not be right for you but perhaps retaining a virtual assistant is.  The timing may not be right for you to bring someone on board full-time, however maybe paying an independent consultant might be more feasible.

The good news is that, as the master of your domain, the choice is yours to make – the first step is deciding what you need to help you succeed. You’re worth it!

 

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